Satisfação/insatisfação dos consumidores em relação a serviços seleccionados da BSNL
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Satisfação/insatisfação dos consumidores em relação a serviços seleccionados da BSNL

Satisfação/insatisfação dos consumidores em relação a serviços seleccionados da BSNL


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About the Book

A BSNL é atualmente a principal empresa de telecomunicações da Índia e a maior empresa do sector público, que está a criar novas tarifas e esquemas de descontos para ganhar vantagem competitiva. A satisfação do consumidor é importante para as empresas do ponto de vista do curto e do longo prazo. Um consumidor satisfeito pode ser o melhor meio de publicidade, pois pode construir uma imagem de marca numa determinada área e, gradualmente, a área estende-se e a popularidade da venda dos serviços da BSNL aumentará, conduzindo a uma maior quota de mercado. O presente estudo faz parte do projeto de investigação da UGC e foi planeado com o objetivo principal de avaliar a satisfação/insatisfação dos consumidores relativamente a serviços seleccionados da BSNL em Vallabh Vidyanagar através do método de amostragem por grupos, com a ajuda de um questionário bem estruturado para recolher dados. A BSNL necessita de estratégias diferentes para que os vários grupos de consumidores fiquem satisfeitos com as suas relações com os clientes, o que constitui a principal condição prévia para a estabilidade. Através do aumento da concorrência, os serviços da BSNL devem tornar-se mais sensíveis e receptivos às necessidades e escolhas dos clientes e dotá-los de maior satisfação.


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Product Details
  • ISBN-13: 9786207524976
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 218 gr
  • ISBN-10: 6207524977
  • Publisher Date: 10 May 2024
  • Height: 229 mm
  • No of Pages: 108
  • Spine Width: 7 mm
  • Width: 152 mm


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