Scale-oriented Customization and Personalization als Erfolgsfaktoren im Online-Vertrieb. Der Multi-Channel-Vertrieb von Vype
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Scale-oriented Customization and Personalization als Erfolgsfaktoren im Online-Vertrieb. Der Multi-Channel-Vertrieb von Vype

Scale-oriented Customization and Personalization als Erfolgsfaktoren im Online-Vertrieb. Der Multi-Channel-Vertrieb von Vype


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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brand Academy Hamburg (Hochschule), Sprache: Deutsch, Abstract: Im Rahmen dieser Hausarbeit werden die sogenannte Mass Customization am Online-Shop von Vype analysiert und anschließend Handlungsempfehlungen ausgesprochen. Durchgehende Öffnungszeiten, bequemes Einkaufen von zu Hause aus, Preisvergleiche, eine Fülle an Informationen und neutrale Erfahrungsberichte. Durch diese Vorteile hat der Online-Handel den Handel revolutioniert. Heute ist das Internet 20 Jahre alt und für Online-Händler eine Abgrenzung des eigenen Shops unabdingbar. Dabei ist es notwendig, relevante Trends zu beachten - vor allem hinsichtlich der Kunden heutzutage. Kunden haben immer mehr das Bedürfnis nach Individualisierung. Vor allem, wenn es um Produkte geht, mit denen sich Menschen ausdrücken und zeigen, wer sie sind. Der Trend nach Individualisierung im Online-Shop ist spätestens nach NikeID und MyMuesli auch in Deutschland angekommen. Sie bieten ihren Kunden durch einen onlinebasierten Konfigurator an, sich ihren Schuh selbst zu gestalten und zu personalisieren oder sich die Müsli-Packung nach Vorlieben zu füllen.


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Product Details
  • ISBN-13: 9783668539662
  • Publisher: Bod Third Party Titles
  • ISBN-10: 3668539669
  • Publisher Date: 10 Nov 2017


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Scale-oriented Customization and Personalization als Erfolgsfaktoren im Online-Vertrieb. Der Multi-Channel-Vertrieb von Vype
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