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Schlank, Intelligent Und Schnell

Schlank, Intelligent Und Schnell


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About the Book

Unbestritten ist heute, daß wir uns mit wachsendem Tempo in neuen Strömungen vielfältiger Veränderungen bewegen, die das Umfeld jedes einzelnen und insbesondere das Umfeld von Un- ternehmen erfassen. Schlank, intelligent und schnell könnte deshalb die Erfolgsfor- mel für die Unternehmen lauten, die die rasanten Markt-, Wett- bewerbs- und Technologieveränderungen aufgreifen und sich flexibel, kreativ und pro aktiv zunutze machen. Schon seit eini- ger Zeit wissen wir um die hohe Dynamik. Und in diesem Jahr- zehnt wird die Frage nach der Beeinflussung und der Beherr- schung der Entwicklungen immer evidenter. Für Unternehmen bedeutet dies, jetzt Defizite bei den bisheri- gen Erkenntnissen und Erfahrungen aufzudecken und die Dyna- mik durch gezieltes praxisnahes Lernen und eigene Kreativität zum Nutzen und zum gesunden zukünftigen Bestehen des Un- ternehmens umzusetzen. Genau hier setzte das Gabler Forum "Management der Hochlei- stungsorganisationen" an. In diesem Buch aus der Reihe Edition GABLERS MAGAZIN wollen wir mit den theorie- und praxis- kompetenten Beiträgen des Forums konkrete Wege zeigen, wie Unternehmen zur Hochleistung gelangen können. Die Autoren öffnen dazu ein weites Feld und schärfen unser Be- wußtsein. Denn es ist richtig, wenn Tom Sommerlatte konsta- tiert, daß wir bisher zu wenig Gedanken darauf verwendet ha- ben, wie wir unsere Unternehmen auf Dynamik und Verände- rungen ausrichten können. Der Marketingexperte Prof. Heribert EDITION - GABLERS MAGAZIN 5 Meffert zeigt dazu einen Weg zum evolutionären Marketing.


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Product Details
  • ISBN-13: 9783409187312
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1992 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 299 gr
  • ISBN-10: 3409187316
  • Publisher Date: 01 Jan 1992
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 207
  • Series Title: German
  • Sub Title: So Führen Sie Ihr Unternehmen Zur Hochleistung
  • Width: 140 mm


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