Schlüsselerfolgsfaktoren internationaler Joint Ventures
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Schlüsselerfolgsfaktoren internationaler Joint Ventures

Schlüsselerfolgsfaktoren internationaler Joint Ventures


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About the Book

Inhaltsangabe: Zusammenfassung: Die Studie beschreibt in erster Linie die Management-Herausforderungen bei der Gründung, Führung und ev. Auflösung von internationalen Joint Ventures, liefert aber auch wichtige allgemeine Praxis-Informationen für Unternehmen, die den Einstieg in Brasilien wagen. Im Mittelpunkt stehen jene Faktoren, die einen entscheidenden Einfluss auf den Geschäftserfolg am brasilianischen Markt haben. Die befragten Manager verraten, wie sie es geschafft haben, in einem schwierigen Umfeld über mehrere Jahre hinweg große unternehmerische Erfolge zu erzielen, sie berichten aber auch über die Misserfolgsfaktoren und wie Engagements z.B. aufgrund mangelnder Marktkenntnisse und kultureller Unterschiede oder konkreter Kommunikationsschwierigkeiten immer wieder scheitern. Befragt wurden nicht nur Expatriates und Spitzenmanager der Mutterkonzerne(-firmen), sondern auch deren brasilianische Joint Venture-Partner. Die Fähigkeit zu kooperieren ist in den letzten Jahrzehnten immer wichtiger geworden und wird vor dem Hintergrund des steigenden internationalen Wettbewerbs und der Öffnung und Verschmelzung neuer Märkte mittelfristig weiter an Bedeutung gewinnen. Der Autor geht den internen und externen Erfolgsfaktoren von internationalen Joint Ventures, der intensivsten Form der Kooperation, auf den Grund. Im Zentrum der empirischen Studie stehen austro-brasilianische Joint Ventures in Brasilien, einem der weltweit größten und attraktivsten Hoffnungsmärkte. Im Kapitel 1 werden - als Einstieg in den äußerst komplexen Themenkreis - die verwendeten Begriffe abgegrenzt und die Gestaltungsformen und Motive von Joint Ventures definiert. Weiters werden z. B. die theoretischen und praktischen Erklärungsansätze zur Begründung von Joint Ventures kurz skizziert (Kapitel 2). Im Mittelpunkt des Kapitels 3 stehen die Grundlagen und zentralen Problembereiche der (Kooperations-) Erfolgsfaktorenforschung und die systematische Aufarbeitung der bisherigen Empirien zum Joint


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Product Details
  • ISBN-13: 9783838690278
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 462 gr
  • ISBN-10: 3838690273
  • Publisher Date: 28 Sep 2005
  • Height: 210 mm
  • No of Pages: 316
  • Series Title: German
  • Sub Title: Eine empirische Untersuchung austro-brasilianischer Gemeinschaftsunternehmungen
  • Width: 148 mm


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