The Secret Is You by Chris Cicchinelli - Bookswagon
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The Secret Is You

The Secret Is You

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International Edition


About the Book

USA Today and Wall Street Journal bestseller!

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
About the Author: Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation--a nonprofit dedicated to supporting transgender youth and their families.


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Product Details
  • ISBN-13: 9781642937138
  • Publisher: Post Hill Press
  • Publisher Imprint: Post Hill Press
  • Height: 231 mm
  • No of Pages: 240
  • Spine Width: 25 mm
  • Weight: 526 gr
  • ISBN-10: 1642937134
  • Publisher Date: 13 Apr 2021
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives
  • Width: 152 mm


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