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Seeing Around Corners

Seeing Around Corners


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About the Book

The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage

Featuring a foreword by Clayton Christensen

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys "R" Us). Only those leaders who can "see around corners"--that is, spot the disruptive inflection points developing before they hit--are poised to succeed in this market.

Columbia Business School professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.

About the Author: RITA McGRATH is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world's top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her most recent best-selling book is The End of Competitive Advantage (Harvard Business Review Press, 2013).


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Product Details
  • ISBN-13: 9780358646525
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Mariner Books
  • Height: 202 mm
  • No of Pages: 288
  • Spine Width: 22 mm
  • Weight: 277 gr
  • ISBN-10: 0358646529
  • Publisher Date: 07 Sep 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: How to Spot Inflection Points in Business Before They Happen
  • Width: 136 mm


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