Sensibilisierung Der Kunden Für Green Banking
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Sensibilisierung Der Kunden Für Green Banking

Sensibilisierung Der Kunden Für Green Banking


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About the Book

Green Banking ist ein relativ neues Konzept im Bankensektor, das jedoch rasch an Bedeutung gewinnt. Unter Green Banking versteht man die Anwendung umweltfreundlicher Praktiken durch Banken bei ihren Geschäften und Dienstleistungen. Es handelt sich um eine Art des Bankgeschäfts, die darauf abzielt, die Umweltauswirkungen des Bankensektors zu minimieren und eine nachhaltige Entwicklung zu fördern. Die Sensibilisierung der Kunden für grüne Bankdienstleistungen ist für den Erfolg grüner Bankinitiativen von entscheidender Bedeutung. Kunden, die über grüne Bankdienstleistungen Bescheid wissen, sind eher bereit, diese in Anspruch zu nehmen. Dies kann zu einer Reihe von Vorteilen führen, u. a. zu einer geringeren Umweltbelastung, einer höheren Kundenzufriedenheit und einem besseren Markenimage der Banken. Andhra Pradesh ist einer der führenden Bundesstaaten Indiens, was Initiativen für grünes Bankwesen angeht. Die Regierung des Bundesstaates hat eine Reihe von Maßnahmen zur Förderung des grünen Bankwesens ergriffen, z. B. die Verwendung energieeffizienter Geräte in Bankfilialen vorgeschrieben und Anreize für Banken geschaffen, die grüne Praktiken anwenden. Trotz des wachsenden Bewusstseins und der Initiativen besteht noch immer Bedarf an weiteren Untersuchungen zum Kundenbewusstsein für grüne Bankdienstleistungen in Andhra Pradesh.


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Product Details
  • ISBN-13: 9786208128388
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 335 gr
  • ISBN-10: 6208128382
  • Publisher Date: 26 Sep 2024
  • Height: 229 mm
  • No of Pages: 188
  • Spine Width: 11 mm
  • Width: 152 mm


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