Sentiment Classification - Anwendung im Marketingkontext
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Sentiment Classification - Anwendung im Marketingkontext

Sentiment Classification - Anwendung im Marketingkontext


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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Hamburg, Sprache: Deutsch, Abstract: Abstract Die Meinungsvielfalt und die Meinungsverbreitung insbesondere von Konsumenten über Produkte und Dienstleistungen im World Wide Web macht es für Unternehmen notwendig, diese Bewertungen in Form von objektiven und subjektiven Meinungen zu identifizieren und zu klassifizieren. Im Fokus dieser Arbeit steht hierbei die subjektive Meinungsanalyse im Teilgebiet des Opinion Mining und seiner untergeordneten Teildisziplin dem Sentiment Classification. Die Arbeit nimmt eine Einführung in die Begriffswelt dieser Forschungszweige vor und gibt einen Überblick über aktuelle automatisierte Identifikations-, Analyse- und Auswertungsansätze. Die Ergebnisse dieser automatisierten Analyseverfahren beeinflussen die Marketingaktivitäten von Unternehmen, so dass ein weiterer Bestandteil der Arbeit das Aufzeigen von Implikationen im Marketingkontext sowie die Darstellung einiger Anwendungsbeispiele im Marketing-Mix ist. Ferner zeigt die Arbeit die Schwächen und offenen Fragestellungen der automatisierten Meinungsanalyse, sodass ein Ausblick weiteren Forschungsbedarf in diesem Themengebieten erläutert.


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Product Details
  • ISBN-13: 9783656072058
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656072051
  • Publisher Date: 29 Dec 2011
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 118 gr


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