Service Engineering by Nikolas Bransch - Bookswagon
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Service Engineering

Service Engineering


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About the Book

Inhaltsangabe: Problemstellung: Innovationen sind der Schlüssel zu Wachstum und Erfolg eines Unternehmens. Die Innovationsfähigkeit und -dynamik mit Hilfe geeigneter Maßnahmen und Gestaltungsmittel ständig zu verbessern ist deshalb von entscheidender Bedeutung. Dabei trägt neben der marktorientierten Produktkonzeption vor allem die Organisation des Innovationsprozesses maßgeblich zum Erfolg einer Innovation bei. Dieser Sachverhalt hat auch für die Innovation von Dienstleistungen seine Gültigkeit. Im Gegensatz zu Sachgütern verlief die Organisation des Innovationsprozesses für Dienstleistungen bislang eher ungeplant und unsystematisch. Infolge dieses Umstands tauchte Mitte der neunziger Jahre der Begriff des Service Engineering, stellvertretend für das vom BMBF initiierte und geförderte Projekt der systematischen Entwicklung und Gestaltung von Dienstleistungen unter Verwendung geeigneter Methoden und Verfahren auf. Der Begriff findet seitdem im deutschsprachigen Raum sowohl in Wissenschaft und Forschung als auch in der unternehmerischen Praxis häufige Verwendung. Die Begriffe „Service" und „Engineering" deuten bereits an, dass sich das Service Engineering mit Aspekten der Betriebswirtschaftslehre - dort vor allem mit dem Dienstleistungsmanagement - und der Ingenieurswissenschaft beschäftigt und infolgedessen als interdisziplinär bezeichnet werden kann. Aufgrund der steigenden Bedeutung der Informations- und Kommunikationstechnologien für die Entwicklung und Gestaltung von Dienstleistungen hat auch die Wirtschaftsinformatik als Teil der Betriebswirtschaftslehre in zunehmendem Maße Einfluss auf das Service Engineering genommen, wodurch die Interdisziplinarität weiter verstärkt wurde. Infolge dieser Eigenschaft und in Anbetracht der weit gefassten Definition des Service Engineering hat der Begriff bis heute eine gewisse Eigendynamik entwickelt und wird vielseitig verwendet. Eine Bestandsaufnahme dessen, was Service Engineering im Kern beinhaltet, erscheint in diesem


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Product Details
  • ISBN-13: 9783838677699
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 240 gr
  • ISBN-10: 3838677692
  • Publisher Date: 01 Mar 2004
  • Height: 210 mm
  • No of Pages: 138
  • Series Title: German
  • Sub Title: Eine kritische Bestandsaufnahme
  • Width: 148 mm


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