Silicon Valley Made in Germany by Christoph Ludewig
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Silicon Valley Made in Germany

Silicon Valley Made in Germany


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About the Book

Ein Blick auf die Aktienkurse zeigt: Im Neuen Markt trennt sich derzeit die Spreu vom Weizen. Worauf kommt es an, damit eBusiness Unternehmen und neu gegründete Firmen der New Economy langfristig erfolgreich am Markt agieren?
Das Buch zeigt durch viele Beiträge von erfolgreichen, deutschen eBusiness-StartUps die kritischen Erfolgsfaktoren für Existenzgründer der New Economy auf. Die einzelnen Lebensphasen eines Unternehmens, wie Idee, Gründung, Börsengang, Wachstum etc. werden umfassend beschrieben und analysiert. Die Autoren stellen in ihren Erfahrungsberichten u.a. dar, wie Ideen zielführend systematisiert werden, welche Herausforderungen in einer frühen Phase der Gründung zu meistern sind, welche Voraussetzungen einer Aufnahme von Venture Capital zu Grunde liegen und wie ein Börsengang zielgerichtet geplant wird. Darüber hinaus werden Managementinstrumente zur strategischen Steuerung von StartUp-Unternehmen beschrieben und ein Einblick in die Aktivitäten von Business Angels in Deutschland gegeben.
Das Buch stellt spannend und gleichermassen analytisch dar, was man man von wirklich erfolgreichen Unternehmen der New Economy lernen kann. Ein hochkarätiger Ratgeber für alle, die neu gegründete Internet Firmen langfristig sichern oder das klassische Stammgeschäft um erfolgreiche Business-Komponenten in den Neuen Märkten ergänzen wollen.

About the Author: Christoph Ludewig, Studium zum Diplom-Betriebswirt (BA) mit Schwerpunkt Wirtschaftsinformatik, arbeitet seit mehreren Jahren in verschiedenen Bereichen eines international tätigen Konzerns der Automobilbranche. Er ist Verfasser des 1999 im Vieweg-Gabler-Verlag erschienenen erfolgreichen Buches "Existenzgründung im Internet".
Dirk Buschmann, Studium zum Diplom-Betriebswirt (BA), Fachrichtung Wirtschaftsinformatik, MBA durch Studien in USA (UF) und Barcelona/Spanien (ESADE) und Traineeprogramm bei der DaimlerChrysler AG mit Aufenthalten in Singapur und Buenos Aires, gründete 1999 die Knowledge Intelligence AG, der er als Vorstand angehört. Er ist Dozent für eBusiness an der Fachhochschule Bonn-Rhein-Sieg und der VWA Köln.
Nicolai Oliver Herbrand, Studium der Wirtschaftswissenschaften mit den Schwerpunkten Unternehmensführung und Marketing, gründete während seines Studiums ein Dienstleistungsunternehmen, beteiligte sich als strategie- und marketingverantwortlicher Gesellschafter an einem Internet-Startup, arbeitet -nach einjähriger Tätigkeit als Junior-Consultant in einer Strategieberatung- seit 1999 im Konzerncontrolling eines international tätigen Konzerns der Automobilbranche und promoviert an der Universität Hannover.


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Product Details
  • ISBN-13: 9783528057473
  • Publisher: Vieweg+teubner Verlag
  • Publisher Imprint: Vieweg+teubner Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 526 gr
  • ISBN-10: 3528057475
  • Publisher Date: 15 Sep 2000
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 291
  • Series Title: Xbusiness Computing
  • Sub Title: Was Sie Von Erfolgreichen Unternehmen Der New Economy Lernen Können
  • Width: 170 mm


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