Simple: The Inner Game of Ophthalmic Practice Success

Now in its Second Edition, Simple: The Inner Game of Ophthalmic Practice Success makes even the most complex issues in ophthalmic practice management just that- simple. This handy guide covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this high-yield handbook. Throughout his career he has seen that the most successful practices large or small have learned to see the big picture and keep things simple. This book helps practice owners, managers, and administrators achieve that goal. Simple cuts through the details and the minutia of running a practice to refocus on the big picture and the key, high-impact factors influencing ophthalmic practice success. Each chapter addresses a new topic, pointing out stumbling blocks and key areas to focus on so practice owners and managers can stick to their strategic goals. With a foreword by Dr. Richard Lindstrom and hundreds of management pearls throughout, Simple: The Inner Game of Ophthalmic Practice Success, Second Edition takes the guesswork out of running an ophthalmic practice. From data analytics to the ins and outs of administration, John B. Pinto makes practice management simple.

Table of Contents:
Dedication Acknowledgments About the Author Foreword by Richard L. Lindstrom, MDIntroduction Chapter 1 Testing Your Practice on Twenty-Five Simple Things Chapter 2 The Big Picture Of the Five Domains of Practice and Life Of Paying Attention Of Career Management Of the Intentional Practice Of Practice Culture Of Vanquishing Chicken Little Chapter 3 Leadership Of Simple Leadership Of Decisiveness Of Prioritizing and Implementing Of Teamwork Of Abandoning Failed Projects Of Strategic Business Planning Chapter 4 Adaptability Of Ophthalmology Then and Now Of Sustainability Of Disaster Planning Of Entrepreneurism Of Adaptability Chapter 5 Metrics Of Numeracy ... Mastering Math as a Second Language Of Measuring Efficiency Of Growth, Stasis, and Shrinkage Of the Three Buckets of Money Of Objectifying That Which Is Subjective Of Benchmarking Of Financial Sufficiency Of Staff Cost Containment Of Frugality Chapter 6 Administration and General Management Of Developmental Hallmarks Of Practice Birth Defects Of Administrative Success and Failure Of Patient Satisfaction Of Coaching Points From Managers to Physicians Of Provider Performance Reviews Of Marketing and Selling Of Office Facilities Chapter 7 Compatibility and Collaboration With Others Of Adding Value to Patient Relationships Of Working With Family Members in Your Practice Of Optometrist Associates Of Meetings Of Conflicts Of Physician Bullying Of Collaboration Of Mergers and Acquisitions Chapter 8 Partnering Of Partnership Of Adding a New Doctor Of Happy Partners in a Group Practice Of the Associate Doctor Becoming a Partner Of Acting Like a Partner Of Fixing Broken Practice Boards Chapter 9 The Inner Game Of Measuring Success Of Excess Attachment to One's Career Of Provider Burnout Of Career Satisfaction Of Security Of RetirementAfterword: A Psychologist's Perspective on the Inner Game of Ophthalmology by Craig N. Piso, PhDLast Word: Pinto's Ten Commandments Index