Sintesi dell'impatto dello sviluppo commerciale B2B con i social media
Sintesi dell'impatto dello sviluppo commerciale B2B con i social media

Sintesi dell'impatto dello sviluppo commerciale B2B con i social media


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About the Book

Recenti studi accademici e pratici hanno indicato che i Social Media nello sviluppo del business B2B sono un fenomeno emergente con poche indicazioni e scarse linee guida. Mentre i social media hanno ricevuto un'ampia attenzione nel Business-to-Consumer, vi è una scarsità di studi sul Business-to-Business e la ricerca congiunta è una novità. Questa ricerca ha esplorato e spiegato l'impatto dei Social Media sul ciclo del processo di sviluppo B2B-Business nell'ambiente delle soluzioni e dei servizi software, testando un modello concettuale e applicando un'indagine trasversale su oltre 530 professionisti. Questa ricerca ha sviluppato un quadro concettuale di diversi campi, come il marketing relazionale e la teoria dei sistemi informativi, che incorpora il capitale sociale e i criteri di utilizzo come moderatori critici che portano a nuovi affari. Il processo di sviluppo del business B2B rappresenta i costrutti che concettualizzano i risultati comportamentali della performance aziendale. Il disegno di ricerca trasversale ha incluso interviste semi-strutturate qualitative e a risposta aperta con esperti e decisori, integrate da un sondaggio online. I risultati hanno supportato il modello di ricerca e prodotto contributi sostanziali.


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Product Details
  • ISBN-13: 9786206861232
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6206861236
  • Publisher Date: 21 Nov 2023
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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Sintesi dell'impatto dello sviluppo commerciale B2B con i social media
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Sintesi dell'impatto dello sviluppo commerciale B2B con i social media
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