Skutecznośc Interaktywnej Platformy Marketingowej w Tajpej
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Skutecznośc Interaktywnej Platformy Marketingowej w Tajpej

Skutecznośc Interaktywnej Platformy Marketingowej w Tajpej


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About the Book

Podczas gdy obietnice mediów cyfrowych wydają się urzekające z perspektywy marketingowej, autorzy twierdzą, że wiele innowacji w tej dziedzinie opiera się zbytnio na praktycznych zalożeniach. Skupiając się na nowatorskiej interaktywnej platformie marketingowej, autorzy opracowują wyrafinowane ramy teoretyczne, ulatwiające doglębną analizę, która rzuca pewne bardzo potrzebne światlo na skutecznośc marketingu cyfrowego. W badaniach uwzględniono tak różnorodne teorie i koncepcje, jak akceptacja technologii, postawy konsumentów oraz modulowośc i dostosowanie do potrzeb klienta. Prowadząc zdecydowaną większośc badań pierwotnych osobiście w Tajpej, analiza autorów dostarcza rekomendacji nie tylko teoretykom w dziedzinie marketingu cyfrowego, ale także praktykom. Książka ta zawiera pracę magisterską obu autorów w oryginalnej formie, zlożoną w Kopenhaskiej Szkole Biznesu jesienią 2009 r. pod opieką profesor Juliany Mikkoli. Zostala ona następnie nagrodzona najwyższą oceną za wyjątkowe osiągnięcia.


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Product Details
  • ISBN-13: 9786202833783
  • Publisher: Wydawnictwo Nasza Wiedza
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Weight: 254 gr
  • ISBN-10: 6202833785
  • Publisher Date: 04 Sep 2021
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm


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Skutecznośc Interaktywnej Platformy Marketingowej w Tajpej
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