The self-sufficiency that owning your own business brings is, in many ways, the epitome of the American dream. Every year hundreds of hopeful entrepreneurs enter the business world. Only a select few succeed.
Why do some businesses thrive while others quickly fail? The answer is simple: most fail because they lack properly designed and implemented business strategies.
In The Small Business Owner's Manual, three business experts combine their skills in operations, human relations, and finance to provide you with a guide to entrepreneurial success. You'll discover the elements you need to consider and plan for before-not after-you open for business, including
- product or service definition,
- market analysis,
- exit strategies,
- roadblocks to success,
- funding options,
- accountability,
- company size,
- sales strategies,
- human resources,
- your role in the company, and
- much more!
Don't let your new business become yet another failed attempt at the American dream. Consultants Jerry Isenhour, Ed Krow, and Patricia Lawrence put their years of experience saving small businesses at your disposal. What you learn from them can be the difference between failure and success.
Your business is a dream come true. Don't let a lack of preparation prevent you from seeing it thrive.
About the Author: Business coach Jerry Isenhour specializes in consulting for blue-collar home-service-contracting businesses. Based in Charlotte, North Carolina, Isenhour consults across the country. He is the author of Chaos to Reinvention and Standardizing Standard Operating Procedures, and he coauthored The Daily Difference Life Lessons. More information is available at www.cvccoaching.com and www.jerryisenhour.com.
Ed Krow of TurboExecs provides solutions to businesses struggling with out-of-control growth, plummeting revenue, and people problems. His clients routinely refer to him as their safety net. Krow teaches at Millersville University and is a nationally-requested speaker on human resources topics at conferences and seminars. More information about Krow is available at www.TurboExecs.com.
Patricia Lawrence partners with Krow at TurboExecs, where she reveals the "story behind the numbers" with tools and systems that increase productivity and remove barriers to growth. She is a Certified Management Accountant, teaches accounting and finance at Penn State Harrisburg, and speaks on management accounting topics. More information is available at www.TurboExecs.com.
