This book is dedicated to all the small business owners of the world that have taken their passion and started a business, or are planning to do so. The basic premise of the book is to share with passionate owners that to be successful in business, passion is good. But, passion is not enough! Marketing is what allows us to profit from our passions. Unfortunately, most small business owners just don't know what we don't know that we don't know about marketing. Sure, we can speak the "business speak" when 'necessary.' And, yes, we continue to "throw" money at advertising that we aren't able to see results. And, most of us have heard of 'marketing.' But, the "proof is in the pudding." Small businesses are struggling. Well, at least, some are. Those that aren't are using the formulas and the systems introduced in this book. The contents of this book are excerpted from the training program, "Small Business Marketing TOUGH LOVE SYSTEM: The Ultimate Business Growth Training System For Small Business Owners." The training program includes videos, audios, workbooks, checklists and other resources to ensure that small business owners "know" marketing, "know" how marketing works, and "know" what to do, specifically, to grow their business. After reading this book, you will understand and "know" marketing (in today's changing business environment). And, more specifically, you will understand your business better in terms of how your customers see you and what you must do to ensure that they continue to buy from you and also be raving fans that tell their families, networks, friends and all of the world about you and your business. If you want to ensure that you can get a measurable return on investment ROI of your advertising dollar, you should consider investing in the training program, "Small Business Marketing TOUGH LOVE SYSTEM: The Ultimate Business Growth Training System For Small Business Owners." Find out more at the back of this book. Mindset Introduction In some regards, business is still business. But, in many, many ways, something important has changed the way of doing business successfully. Fortunately, the larger successful companies have spent millions of dollars and many hours of time doing the research. Their resultant marketing strategies are implemented all around us every day. The successful customer-getting formulas will be introduced and explained in this book. The formulas are not secret; they're just not well known about or understood by small business owners. By having possession of this book, you now have the successful formula intros in your hand. The formulas are tested and proven winners. What is not proven is your Business Mindset. As a small business owner, you know by now that we small business owners are not 'regular' people. Part of what makes us different from 'regular' people is our passion for business. Passion is good-very good! In today's business environment, however, having passion is not enough to successfully grow your business. Proper mindset is critical to your success. Your proper mindset will tell you why your #1 Job, every day in your business, is to get more customers. Your proper mindset will also tell you why your #2 Job is to service your customers in such a way that keeps them happy and generating referrals to your business. Your proper mindset will show you the actual value of your customers. The content is this book is designed to contribute to your proper mindset for your profitable business growth marketing strategies-to get more customers and to get current customers to purchase more often.
About the Author: Kalem Aquil, named the "Best Marketing Contsultant" in Long Beach, California, in April 2013, is host of Los Angeles Business Radio, author, publisher, Business Growth Strategist and photographer. His training simplifies marketing for hundreds of small business owners who have started businesses around their passions, from photographers to professional Child Care providers to gift shops to candy makers. His method of teaching is what separates him from most of the other marketing trainers. In the last 12 years, Kalem has provided training to small business owners that has helped them to break through the standard barriers such as lack of confidence, misunderstanding of how business works and ignorance of effective marketing practices. Through his photography marketing newsletter, he continues to train amateur and hobbyist photographers how to put their photography work and themselves in front of their target audiences. He shares profitable marketing ideas and marketing strategies with small business owners through Los Angeles Business Radio (www.LosAngelesBusinessRadio.com), an online radio magazine where he interviews business leaders and shares "how-to-get-customers" marketing resources. More than 10,000 of his fellow photography enthusiasts subscribe to his photography marketing newsletter. Hundreds of professional Child Care providers in Los Angeles County completed Small Business trainings set up and provided by Kalem and his staff. He has developed systems that help small business owners successfully grow a business around their passions. His exceptional marketing training program, the Small Business Marketing TOUGH LOVE SYSTEM, teaches the systems to small business owners who then better know how to attract more targeted customers that are able, ready and willing to buy.