Smart Services Book by Manfred Bruhn - Bookswagon
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Smart Services

Smart Services


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About the Book

In diesem Buch setzen sich profilierte Wissenschaftler und Vertreter der Praxis mit der zunehmenden Digitalisierung von Smart Services auseinander. Smart Services beschreiben datenbasierte, individuell konfigurierbare Leistungsangebote aus Dienstleistungen, digitalen Diensten und Produkten, die über integrierte Plattformen organisiert und erbracht werden. Durch die Vernetzung von Leistungsangeboten über mehrere Anbieter können Smart Services zu höherer Agilität, verbesserter Kapazitätsverteilung und kürzeren Responsezeiten führen. Die Entwicklung und das Angebot von Smart Services stellt Unternehmen vor große Herausforderungen, da sich die bestehenden Wertschöpfungssysteme teilweise grundlegend verändern. Vor diesem Hintergrund widmet sich das Forum Dienstleistungsmanagement in den vorliegenden Sammelbänden den in Wissenschaft und Praxis aktuell intensiv diskutierten Fragestellungen zu Smart Services.
Der InhaltBand 3 des Sammelbandes behandelt - Smart Services aus der Kundenperspektive- Smart Services aus der Mitarbeiterperspektive- Smart Services aus der Rechtsperspektive- Branchenspezifische Besonderheiten von Smart Services
About the Author: Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Betriebswirtschaftslehre der Universität Hohenheim.


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Product Details
  • ISBN-13: 9783658373832
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 574
  • Spine Width: 36 mm
  • Weight: 1137 gr
  • ISBN-10: 3658373830
  • Publisher Date: 05 Jul 2022
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Sub Title: Band 3: Kundenperspektive - Mitarbeiterperspektive - Rechtsperspektive
  • Width: 172 mm


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