Smart Skills: Persuasion by Patrick Forsyth at Bookstore UAE
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Smart Skills: Persuasion

Smart Skills: Persuasion


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About the Book

Book 6 of the Smart Skills series practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.


Maximise your opportunities by mastering the art of persuasion

The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:

  • Mastering persuasive language
  • Personalising your pitch: "the tailored approach"
  • Conveying credibility
  • Handling and overcoming objections
  • Dealing with "maybe"

Take advantage of every opportunity, starting today.


About the Author: Patrick Forsyth has run Touchstone Training & Consultancy since 1990. His other books include Marketing: A Guide to the Fundamentals and Outstanding Confidence in a Week.


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Product Details
  • ISBN-13: 9781787197947
  • Publisher: Legend Times Group
  • Publisher Imprint: Legend Times Group
  • Height: 196 mm
  • No of Pages: 130
  • Series Title: Smart Skills
  • Weight: 1092 gr
  • ISBN-10: 1787197948
  • Publisher Date: 28 Sep 2018
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 10 mm
  • Width: 130 mm


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