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Social Franchising im Sport

Social Franchising im Sport


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About the Book

Die DFB-Stiftung Sepp Herberger verhilft jugendlichen Strafgefangenen in Deutschland mit dem Projekt Anstoß für ein neues Leben zu einer Chance auf die Resozialisierung in die Gesellschaft. Mithilfe des Fußballs und gezielten Weiterbildungsmaßnahmen sollen die Projektteilnehmer auf das Leben nach der Haft vorbereitet werden. Dieses Programm findet zur Zeit in NRW statt und soll in Zukunft auch in anderen Bundesländern durchgeführt werden. Diese Situation schafft die Grundlage für die vorliegende Arbeit. Das Social Franchising bietet eine Möglichkeit solche erfolgreichen Pilotprojekte auf andere Standorte bei gleichbleibender Qualität zu übertragen (Ahlert et al., 2008). Deshalb wurde anhand des Beispielprojekts der DFB-Stiftung untersucht, ob dieser Tatbestand auch für soziale Sportprojekte gilt. Es wurden erfolgsversprechende Faktoren der einschlägigen Literatur anhand von aktuell durchgeführten Beispielprojekten und mithilfe einer Fallstudie analysiert. Diese Faktoren wurden im Anschluss auf das DFB-Projekt übertragen, um ein Social Franchising-Konzept zu erarbeiten, welches dann kritisch betrachtet wurde. Fazit der Konzeptanalyse und somit der vorliegenden Arbeit ist, dass das Social Franchising erfolgreich und realisierbar auf Anstoß für ein neues Leben angewendet werden könnte.


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Product Details
  • ISBN-13: 9783639487886
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 3639487885
  • Publisher Date: 12 Dec 2013
  • Height: 229 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 190 gr


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