In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Today, if you don't have a social media marketing strategy, you will be left behind in the marketplace. Social IMC - Social Strategies with Bottom-Line ROI - was designed to help you develop the best social marketing strategy to build profitable, long-term relationship with each of your high value markets. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format. As you explore each strategy, you will review best-of-breed examples from companies around the world and learn the tips that makes them successful in the digital marketplace. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company's high-value markets. It's theory that leads to profitable actions for you and your organization. Social IMC is a veritable "how-to" guide for using social and mobile technologies to propel business profit and growth. Designed for the business executive, CMO and startup entrepreneur, Social IMC will provide you the insights and concrete actions you can take to improve your brand positioning on social media and show you the steps to attract, engage and build strong relationships with customer and prospects in all types of industries. Whether you are a for-profit and not-for-profit organizations, targeting businesses or consumers, and developing markets ranging from international to hyper-local, Social IMC - Social Strategies with Bottom-Line - is a handbook you can use everyday to grow market share and build strong, positive engagement with the high value customers and prospects to build your organization. Order Social IMC today and start building a better social strategy tomorrow!
About the Author:

Randy Hlavac is a renowned social and integrated marketing thought leader and pioneer whose work has been highlighted by The Wall Street Journal. He teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University and is the founder of Marketing Synergy, a consultancy dedicated to helping companies design, develop, deploy, and justify social and mobile marketing strategies.

As a Lecturer professor, Hlavac has also made immense contributions to Northwestern's teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals.

Hlavac is a member of the board of the Chicago Association of Direct Marketing and of IBM's faculty program. He is a frequent speaker on social, web, and database marketing at conferences across the globe. He also blogs on social marketing and social strategies and has authored an authoritative text on the topics, Social IMC.