Social Media im Krankenhaus by Anonymous at Bookstore UAE
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Social Media im Krankenhaus

Social Media im Krankenhaus


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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Fachhochschule Flensburg, Sprache: Deutsch, Abstract: In dieser Arbeit werden Chancen und Risiken bzw. der Nutzen und mögliche Bedenken von Social Media für Krankenhäuser herausgearbeitet. Vor über 20 Jahren wurde erstmals die Möglichkeit geboten, Internetfunktionen zu nutzen. Dies wurde jedoch seitens der Unternehmen nicht wirklich ernst genommen und der Nutzen daraus nur unzureichend erkannt. Auch die Nutzerzahl, die 1998 lediglich bei ca. sieben Millionen Personen lag, ist im Jahr 2014 mit über 55 Millionen Nutzern stark gestiegen. Zudem besitzt mittlerweile jedes Krankenhaus eine Internetseite. Der Begriff "Web 2.0" kam vor zehn Jahren erstmalig zum Vorschein und damit einhergehend auch "Social Media". Die Möglichkeiten, schnell Informationen auszutauschen, nahmen andere Dimensionen ein. Auch gab es nicht nur klassische Internetseiten, sondern auch diverse soziale Netzwerke, Portale und Foren.


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Product Details
  • ISBN-13: 9783346727343
  • ISBN-10: 3346727343


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