Social Media im Personalmarketing by Philipp Frohling
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Social Media im Personalmarketing

Social Media im Personalmarketing


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About the Book

Masterarbeit aus dem Jahr 2012 im Fachbereich BWL - Personal und Organisation, Note: 1,1, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Human Resources, Sprache: Deutsch, Abstract: Aufgrund der demographischen Entwicklung und des damit verbundenen des "War for Talents" gewinnt das Personalmarketing immer mehr an Bedeutung. Da sich junge Erwachsene viel in Social Media aufhalten, rücken diese Plattformen und Netzwerke im Internet immer mehr in den Fokus des Personalmarketings. Sie sind längst ein wichtiger Abholpunkt für die junge Generation. Diese jungen Leute stehen früher oder später vor der sehr wichtigen Entscheidung, welche berufliche bzw. akademische Richtung sie einschlagen sollen. Diese Richtungsentscheidung wird durch zahlreiche Faktoren beeinflusst. Es stellt sich daher die Frage, welche Rolle Social Media im Prozess der Berufsorientierung von jungen Erwachsenen spielen. Daran anknüpfend: Wie können Personalmarketingmaßnahmen in Social Media an diesen Aspekten ausgerichtet werden? Die vorliegende Arbeit nähert sich diesen Fragen mit Hilfe von Theorie, Studien und eigener Empirie. Als Fallbeispiel dient die Bundeswehr, die einen umfangreichen Bedarf an jungen Erwachsenen hat, um die Stellen in ihren verschiedenen Laufbahnen besetzen zu können. Hier wird die Gruppe der Bewerber für die Laufbahn der Offiziere zu ihrem Nutzerverhalten in Social Media im Kontext der Berufsorientierung befragt. Durch die Operationalisierung dieser Ausgangsfrage ergeben sich viele Anschlussfragen: - Werden Social Media bewusst für die Berufsorientierung genutzt? - Welche Plattformen haben die größte Relevanz? - Welche Rolle spielt dier User Generated Content? - Welches sind bei der Berufsorientierung in Social Media die relevanten Themen? - Welches sind in Social Media die relevanten Formen der Informationsbereitstellung? - Verhalten sich die jungen Erwachsenen dabei aktiv oder eher passiv?


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Product Details
  • ISBN-13: 9783656202585
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 344 gr
  • ISBN-10: 3656202583
  • Publisher Date: 07 Jun 2012
  • Height: 210 mm
  • No of Pages: 222
  • Series Title: German
  • Sub Title: Eine Untersuchung im Rahmen der Berufsorientierung junger Erwachsener
  • Width: 148 mm


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