Social Media im Personalmarketing by Philipp Frohling
Home > Business & Economics > Business & management > Sales & marketing > Social Media im Personalmarketing
Social Media im Personalmarketing

Social Media im Personalmarketing


     0     
5
4
3
2
1



International Edition


About the Book

Aufgrund der demographischen Entwicklung und des damit verbundenen "War for Talents" gewinnt das Personalmarketing immer mehr an Bedeutung. Schüler, Auszubildende und Studenten (m/w) stehen früher oder später vor der Entscheidung, welche berufliche Richtung sie einschlagen wollen. Da sich viele junge Erwachsene in Social Media aufhalten, rücken diese Plattformen immer mehr in den Fokus der Personalmarketingverantwortlichen. Es stellt sich die Frage, welche Rolle Social Media im Prozess der Berufsorientierung von jungen Erwachsenen spielen. Daran anknüpfend: Wie kann das Personalmarketing in Social Media an diesen Aspekten ausgerichtet werden? Das Buch nähert sich diesen Fragen mit Hilfe von Theorie, Studien und eigener Empirie an. Als Fallbeispiel dient die Bundeswehr. Es wird die Gruppe der Bewerber für die Laufbahn der Offiziere zu ihrem Nutzerverhalten in Social Media im Kontext der Berufsorientierung befragt. Anhand der Ergebnisse werden die Personalmarketingmaßnahmen der Bundeswehr in Social Media kritisch bewertet und Handlungsempfehlungen für deren Personalmarketing abgeleitet sowie allgemeine Hinweise zum Personalmarketing in Social Media gegeben.
About the Author: Philipp Fröhling schloss sein Diplomstudium der Berufs- und Erwachsenenpädagogik im Jahr 2005 erfolgreich ab. Mehrjährige praktische Erfahrungen in der Personalauswahl sowie in der Studienberatung sammelte er dann am Assessment-Center für Führungskräfte der Bundeswehr. Parallel absolvierte er das Studium Human Resources Management mit Abschluss Master of Arts, welches der Autor im Jahr 2012 erfolgreich beendete. Die praktischen und akademischen Kenntnisse bringt er aktuell als Personalreferent bei FERCHAU Engineering in Bremen ein und beschäftigt sich mit dem Themen Rekrutierung, Personalentwicklung und Personalmarketing. Toni Krämer absolvierte zunächst den Diplomstudiengang der Betriebswirtschaftslehre an der Helmut-Schmidt-Universität in Hamburg, welchen er im Jahr 2006 erfolgreich abschloss. Danach sammelte er mehrjährige Erfahrungen im Bereich der Personalauswahl sowie der Personalentwicklung am Assessment-Center für Führungskräfte der Bundeswehr in Köln. Parallel schloss der Autor im Jahr 2012 das Masterstudium Human Resources Management erfolgreich ab. Seine praktischen sowie akademischen Erfahrungen und Kenntnisse bringt er derzeit bei der ABLE Management Services GmbH in Gummersbach ein, wo er sich als Personalreferent vor allem mit den Themen Rekrutierung, Personalentwicklung und Personalmarketing beschäftigt.


Best Sellers



Product Details
  • ISBN-13: 9783954252480
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 308 gr
  • ISBN-10: 3954252481
  • Publisher Date: 14 Nov 2013
  • Height: 210 mm
  • No of Pages: 214
  • Series Title: German
  • Sub Title: Eine Untersuchung im Rahmen der Berufsorientierung junger Erwachsener
  • Width: 148 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Social Media im Personalmarketing
Disserta Verlag -
Social Media im Personalmarketing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Social Media im Personalmarketing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!