Social Media Insight by Anke Baum-Nilsson - Bookswagon
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Social Media Insight

Social Media Insight


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About the Book

Ziel der Studie ist es zu untersuchen, wie der Einsatz von Social Media in der unternehmensinternen Kommunikation von DAX- und MDAX-Unternehmen dazu beiträgt, die kommunikativen Bedürfnisse von Mitarbeitern zu befriedigen. Im Fokus der Untersuchung stehen dialogorientierte Social-Media-Instrumente, welche die Mitarbeitermotivation und -zufriedenheit steigern und dadurch die Mitarbeiterloyalität fördern, Integration und Identifikation mit der Arbeit und dem Unternehmen bieten und gleichzeitig das Vertrauen in den Arbeitgeber stärken und Prozesse, welche die Organisationskultur und das Betriebsklima fördern und weiterentwickeln. Betrachtet werden die formelle und die informelle Kommunikation. Dieses Buch soll Unternehmen eine hilfreiche Basis für einen internen Social-Media-Einsatz bieten, welcher die Kommunikationsbedürfnisse der Mitarbeiter befriedigt. Eine Generalisierbarkeit der Ergebnisse ist durch die Anlage der Forschung gegeben. Die gewonnenen Erkenntnisse sind daher nicht nur auf DAX- und MDAX-Unternehmen anzuwenden, sondern auf sämtliche Großunternehmen, die Social Media intern in der Form verwenden können, dass ein Großteil der Mitarbeiter erreicht wird.
About the Author: Anke Baum-Nilsson (MSc) ist seit 2011 freiberufliche PR- und Kommunikationsberaterin. Sie studierte an der Fachhochschule Kiel Betriebswirtschaft, ist ausgebildete PR-Beraterin und absolvierte ein Masterstudium in PR und Integrierte Kommunikation am Institut für Wissens- und Kommunikationsmanagement/Zentrum für Journalismus und Kommunikationsmanagement der Donau-Universität Krems. Umfassende berufliche Erfahrungen sammelte sie im B2B-Marketing eines internationalen Chemieunternehmens sowie als wissenschaftliche Mitarbeiterin zuständig für PR- und Marketingthemen im Politikbereich. Die Kommunikation mit den Mitarbeitern und der Bereich der neuen sozialen Medien sind ihre favorisierten Themen.


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Product Details
  • ISBN-13: 9783842882249
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 222 gr
  • ISBN-10: 3842882246
  • Publisher Date: 23 Jul 2013
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Befriedigung der kommunikativen Mitarbeiterbedürfnisse durch soziale Medien: Eine empirische Untersuchung anhand von DAX- und MDAX-Unternehmen
  • Width: 148 mm


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