Social Media Marketing and Branding by Ankit Srivastava
Home > Computer & Internet > Graphical & digital media applications > Social Media Marketing and Branding
Social Media Marketing and Branding

Social Media Marketing and Branding


     5  |  2 Reviews 
5
4
3
2
1



Available


About the Book

The Micro MBA

Key Features

  • Complete this book to earn an exclusive certificate in "Digital Campaign Design" and "Social Media Marketing"
  • Prepare for Social Media Certification from Facebook, Twitter and more
  • Digital Marketing Career Guide Included
  • Free Resume templates
  • 45 Digitally Interactive Chapters
  • 20+ Case Studies
  • 160+ Chapter-wise Interview Questions
  • Become Job ready in 4-weeks !

  • Description
    Before you invest your time in this book, you should find the answers to the following questions;How can this book help you get a job? Why not study online? Why this book?
    Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you'll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook(TM), Twitter(TM), Hootsuite(TM) and HubSpot(TM) certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms.

    What Will You Learn
    Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.

    Who This Book Is For
    You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

    Table of Contents
    Social Media Marketing for Each Step of the Digital Customer's Life Cycle
  • The Digital Customer Life Cycle
  • Phases and Stages of the Customer Experience Funnel

  • Digital Ads (Part 1)
  • Programmatic and Real Time Digital Ad Buying (How Digital Ads Work)
  • Programmatic Bidding for ADS on Facebook
  • Setting up A Facebook & Instagram Ad Campaign
  • Facebook Ad Types
  • Creating Facebook Ad's Creative and Copy
  • Ad Reporting and Optimization

  • Segmentation
  • Convectional Segmentation
  • Segmenting Audience with Facebook
  • Remarketing with Facebook's Custom Audience
  • Digital Behavioral Segmentation Using Custom Audience
  • Creating Buyer Personas

  • Digital Value and Marketing Message
  • Unique Digital Value Proposition
  • Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message
  • Designing a Unique Digital Value Proposition

  • Digital Media and Engagement
  • Paid, Earned, and Owned Media
  • Social Media Engagement

  • Content Marketing for Social Engagement and Story Telling
  • Content Marketing
  • User-Generated Content
  • Transmedia Storytelling


  • Best Sellers



    Product Details
    • ISBN-13: 9789388176910
    • Publisher: BPB Publications
    • Publisher Imprint: BPB Publications
    • Height: 244 mm
    • No of Pages: 358
    • Spine Width: 19 mm
    • Weight: 621 gr
    • ISBN-10: 938817691X
    • Publisher Date: 28 Dec 2018
    • Binding: Paperback
    • Language: English
    • Returnable: N
    • Sub Title: The Micro MBA
    • Width: 170 mm


    Similar Products

    Add Photo
    Add Photo

    Customer Reviews

         5  |  2 Reviews 
    out of (%) reviewers recommend this product
    Top Reviews
    Rating Snapshot
    Select a row below to filter reviews.
    5
    4
    3
    2
    1
    Average Customer Ratings
         5  |  2 Reviews 
    00 of 0 Reviews
    Sort by :
    Active Filters

    00 of 0 Reviews
    SEARCH RESULTS
    1–2 of 2 Reviews
      BoxerLover2 - 5 Days ago
      A Thrilling But Totally Believable Murder Mystery

      Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

      BoxerLover2 - 5 Days ago
      A Thrilling But Totally Believable Murder Mystery

      Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


    Sample text
    Photo of
      Media Viewer

      Sample text
      Reviews
      Reader Type:
      BoxerLover2
      00 of 0 review

      Your review was submitted!
      Social Media Marketing and Branding
      BPB Publications -
      Social Media Marketing and Branding
      Writing guidlines
      We want to publish your review, so please:
      • keep your review on the product. Review's that defame author's character will be rejected.
      • Keep your review focused on the product.
      • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
      • Refrain from mentioning competitors or the specific price you paid for the product.
      • Do not include any personally identifiable information, such as full names.

      Social Media Marketing and Branding

      Required fields are marked with *

      Review Title*
      Review
        Add Photo Add up to 6 photos
        Would you recommend this product to a friend?
        Tag this Book Read more
        Does your review contain spoilers?
        What type of reader best describes you?
        I agree to the terms & conditions
        You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

        CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

        These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


        By submitting any content to Bookswagon, you guarantee that:
        • You are the sole author and owner of the intellectual property rights in the content;
        • All "moral rights" that you may have in such content have been voluntarily waived by you;
        • All content that you post is accurate;
        • You are at least 13 years old;
        • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
        You further agree that you may not submit any content:
        • That is known by you to be false, inaccurate or misleading;
        • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
        • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
        • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
        • For which you were compensated or granted any consideration by any unapproved third party;
        • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
        • That contains any computer viruses, worms or other potentially damaging computer programs or files.
        You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


        For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


        All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

        Accept

        New Arrivals



        Inspired by your browsing history


        Your review has been submitted!

        You've already reviewed this product!