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Social Media Nutzung im europäischen Vergleich

Social Media Nutzung im europäischen Vergleich


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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Rheinische Fachhochschule Köln, Sprache: Deutsch, Abstract: Die Kommunikation war und ist für die Entstehung und die stetige Weiterentwicklung der Menschheit unabdingbar. Die Evolution des Menschen wäre ohne die zeitgleiche Veränderung der Kommunikation nicht möglich gewesen und die Welt, wie wir Sie heute kennen, wäre nie entstanden. Über die Jahrhunderte hat die Menschheit eine Vielzahl von Möglichkeiten entwickelt Nachrichten zu übermitteln. Angefangen bei Höhlenmalereien, über den Brief und das Telegramm bis hin zum Telefonat und der Email: Die steigende Komplexität der zu übermittelnden Nachrichten und vor allem die erhöhte Schnelligkeit des täglichen Lebens haben zur Innovationen in der Kommunikationstechnologie geführt. Heutzutage müssen ganze Kontinente zeitgleich miteinander verknüpft werden. Gleichzeitig ist der Anspruch des Konsumenten an die Form der Kommunikation stetig gestiegen. Nachrichten sollen nicht nur empfangen werden, sondern der Konsument möchte aktiv teilhaben, interagieren und kontaktiert werden. Das Internet und Social Media ermöglichen uns diese Multichannel-Kommunikation. Social Media ist von daher in der heutigen Zeit ein präsentes Thema, dessen Stellenwert sich im Alltag konstant erhöht. Ehemals nur für die Kommunikation zwischen Privatpersonen gedacht, profitieren mittlerweile auch Unternehmen, Marken und Personen des öffentlichen Lebens von Social Media. In dieser Arbeit sollen die Nutzungsstrukturen von Social Media in Europa näher untersucht werden. Um diese Fragestellung angemessen beantworten zu können, folgt zunächst eine genaue Definition von Social Media, sowie eine Untersuchung von deren Entstehung, Nutzen und Funktion. Im weiteren Verlauf dieser Arbeit wird dann die eigentliche Analyse der Nutzungsstrukturen von Social Media in Europa folgen, mit Hilfe der Ermittlung der verschiedenen verwen


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Product Details
  • ISBN-13: 9783656579403
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656579407
  • Publisher Date: 14 Feb 2014
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 104 gr


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