Has Conventionel Media Been Outdated? As technology develops, marketing areas and strategies change too. We evolved to sales professionals with worldwide reach from barkers trying to sell their products on pushcarts, or did we not? Everyday, we come across with unique works which create an effect that millions worth TV commercials can not. All the companies started to face this grim fact: "If you are not in social media, you don't exist!". The ones who say "we make the best of it, buy our product" have already been discredited. The whole world is changing its shell. And of course, there are some who stand up to this. We are living in an age that marketing is trying to wriggle itself out of the monopoly of conventional media. On the other hand, traditional values which has shaped us regain importance. Notions such as creativeness, entrepreneurship, courage are more valuable. Social media creates the opportunity of taking the fire from gods and offering it to mankind. It's alright, but how do we do this without burning our hands? Marketing communications is a delicate matter. Especially, marketing in social media is more delicate... Brands which don't resist shell changing and have right self-expression skills, reach people more easily. A more conscious, selective and demanding customer profile takes the place of crowds that listen to whatever you say gapingly and obey. For the very reason, while brands using social media right, honest and consciously survive, others going on with heirloom sales techniques won't be able to go beyond being a funny video on Youtube.
About the Author: Business Administration graduated. Loved marketing. Lived, studied and worked in NYC (2002-2003) Returned back to Istanbul. Worked in each section of a customer service department (Frontline, After Sales, Executive Desk) of an international courier company. Loved solving problems. Quit the job when everyday seemed as the same day. Started working in an established art company (Istanbul Art House) as a marketing and business development manager. Loved art. Became an art collector. Started to write articles about art and marketing those days. (2007-2010) In the year 2009, founded Harbiyiyorum.com which is now one of the most original and populer local eating food blogs of Turkey. He co-founded DahaBaska Digital Agency in the year 2010 and served some big companies (DHL, Microsoft, TTNET, JTI) -mostly- for their digital marketing needs by producing Facebook games, micro sites, interactive integrated systems and more. At this time period, he became a digital marketing and social media advisor. Then became an instructor. He started giving lessons on social media, marketing and e-commerce at some of the EU (Europen Union) programmes. In the year 2012, he started to reasearch application marketing on the App Stores and changed the entire revenue model of DahaBaska. Lead the company to produce and sell applications only to the last users. Of course, he by-passed current/ongoing clients. Time made him become a lecturer. He started speaking to crowds about digital marketing, social media and application marketing. With all these experiences in hand, he wrote a book named "Social Media in Marketing Communication". Despite it seems he has eclectic occupations, all the things he had in his professional life are connected so deeply to each other. Salih Seckin Sevinc is married and has a son.