Social Media Strategie by Salome Schreiter- Bookswagon UAE
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Social Media Strategie

Social Media Strategie


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About the Book

Kommunikation und Zusammenarbeit in Organisationen effektiv zu organisieren, ist nicht leicht. Hilfsmittel, die Zeit und Kosten zu sparen versprechen, sind Social Media. Sie bergen neben Chancen aber auch Gefahren. Dieses Buch gibt den Verantwortlichen in Organisationen einen Werkzeugkoffer für die sinnvolle und bewusste Arbeit mit Social Media in die Hand. Basis ist die theoretische Auseinandersetzung mit den Themen Public Relations, Netzwerken und Social Media. Praktisch wird es in einem Experiment, das die Vorteile der onlinebasierten und der herkömmlichen Zusammenarbeit miteinander vergleicht. Highlight des Buches ist ein universell anwendbares Modellkonzept, mit dem Organisationen Schritt für Schritt eine maßgeschneiderte Strategie für die interne Kommunikation und Kollaboration mit Social Media erarbeiten können. Die dem Buch zugrunde liegende Studie wurde 2011 mit dem Wissenschaftspreis des Public Relations Verband Austria ausgezeichnet.
About the Author: Salome Schreiter wurde 1981 in Wolgast geboren. Sie schloss 2006 den Bachelorstudiengang Cultural Engineering (Kulturwissenschaft, Wissensmanagement, Logistik) an der Universität Magdeburg und 2010 einen Masterstudiengang in Kommunikationswissenschaft an der Universität Salzburg/Österreich ab. Praktische Einsichten in die Kommunikation und Zusammenarbeit in Organisationen sammelte sie in der öffentlichen Verwaltung und den Internetunternehmen Scout24 und gutefrage.net. Salome Schreiter ist als Kommunikationsberaterin tätig. Ihr Schwerpunkt liegt auf der Erarbeitung von strategischen Kommunikationskonzepten. Sie wurde 2011 mit dem Wissenschaftspreis des Public Relations Verbandes Austria ausgezeichnet.


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Product Details
  • ISBN-13: 9783954255467
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: So werden Sie zum Enterprise 2.0
  • Width: 148 mm
  • ISBN-10: 3954255464
  • Publisher Date: 29 Jul 2014
  • Height: 210 mm
  • No of Pages: 372
  • Spine Width: 20 mm
  • Weight: 494 gr


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