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International Edition


About the Book


All'interno di questo libro scoprirai:

COME REPERIRE LE RISORSE PER IL TUO EVENTO

Come finanziare un evento: le sponsorizzazioni e la strategia complessiva di fundraising.

Capire la differenza tra sponsorizzazioni ed erogazioni liberali.

Come rendere appetibili le sponsorizzazioni grazie al fisco.

PERCHE' UN'AZIENDA DOVREBBE SPONSORIZZARTI

Come rendere strategica la relazione Impresa-Evento.

Capire la relazione tra sponsorizzazione e "Magic Formula".

Come la sponsorizzazione può influire sui risultati d'impresa.

COME DEFINIRE LE OPPORTUNITA' DI SPONSORSHIP

Come effettuare l'analisi delle caratteristiche valoriali.

Come arrivare alla definizione del costo di sponsorizzazione.

Come definire il valore dell'associazione d'immagine.

Come definire il valore del contatto diretto.

Come definire il valore di mercato di una sponsorizzazione.

Come predisporre una proposta di sponsorizzazione.

COME OTTENERE E GESTIRE LA SPONSORIZZAZIONE

Come raccogliere le informazioni e analizzare le opportunità.

Come favorire un approccio vincente con il potenziale sponsor.

Come negoziare con successo e stendere il contratto.


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Product Details
  • ISBN-13: 9788861745124
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 6 mm
  • Weight: 213 gr
  • ISBN-10: 8861745121
  • Publisher Date: 03 Jun 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Strategie di Marketing e Segreti per Negoziare con Successo le Sponsorizzazioni Per i Tuoi Eventi
  • Width: 152 mm


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