Solomo - Always-On Im Handel: Die Soziale, Lokale Und Mobile Zukunft Des Shopping
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Solomo - Always-On Im Handel: Die Soziale, Lokale Und Mobile Zukunft Des Shopping

Solomo - Always-On Im Handel: Die Soziale, Lokale Und Mobile Zukunft Des Shopping


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About the Book

Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis fur die Synergien des SoLoMo, die neue Moglichkeiten der Vermarktungseffizienz insbesondere fur stationare Handler erschliessen. Die Autoren greifen die sich daraus ergebenden Chancen auf, indem sie den aktuellen Stand der Forschung und Praxis zu dem Thema darstellen und die Basisfaktoren des SoLoMo umfassend klaren. Dabei werden die Location-Based-Services (LBS), denen eine Schlusselrolle im Handel der Zukunft zukommt, besonders gewichtet und mit einer empirischen Studie in Hinblick auf Nutzung sowie Potenzial erforscht.

Neu in der 2. Auflage

Die reprasentative Verbraucherbefragung von kaufDA und den beiden Autoren zum Thema Mobiles Internet fordert die Wiederentdeckung des stationaren Handels wurde im Zeitreihenvergleich gegenuber 2013 wiederholt. Sie zeigt den aktuellen Stand der Smartphone-Nutzung per Ende 2014. Zahlen, Daten, Fakten und Best Practices wurden aktualisiert."


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Product Details
  • ISBN-13: 9783658095253
  • Publisher: Springer Gabler
  • ISBN-10: 3658095253
  • Publisher Date: 08 Nov 2018


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Solomo - Always-On Im Handel: Die Soziale, Lokale Und Mobile Zukunft Des Shopping
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Solomo - Always-On Im Handel: Die Soziale, Lokale Und Mobile Zukunft Des Shopping
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