Rabbi Safran's compelling book about the need to incorporate the traditional view of modesty if we are to save our children from the superficiality, the decadence and the damaging influences of our modern, "progressive" society, opens with a simple question, "What can an Orthodox rabbi tell me about my children or my life?"

In his book, Rabbi Dr. Safran goes on to make clear that an Orthodox rabbi has quite a bit to say about the modern world, the power of spirituality, and the particularly powerful religious worldview of Judaism. Rabbi Safran presents the traditional view of modesty in the context of Judaism's unique way of looking at the world. For Judaism, seeks an appropriate balance between the physical and the spiritual, denying neither and recognizing that the beauty of God's creative wisdom inhabits both.

Rabbi Safran presents the traditional Jewish view of modesty, tzniut, by first questioning the "benefit" that the modern world has bestowed upon us. Indeed, he takes the strong position that our modern world has sought to turn our children into "commodities" that serve to benefit a corporate bottom line, but not the best interests of our children.

The superficiality of the modern world, with its emphasis on body image, has done a profound disservice to us and to our children. There are ever more young people turning to illicit sexual encounters, alcohol and drug abuse, and who suffer from psychological struggles like eating disorders. In this context, Rabbi Safran does not present tzniut as a "quick fix." Far from it. He establishes the textual, spiritual and historical context for modesty and demonstrates with candor
About the Author: Rabbi Dr. Eliyahu Safran serves as Vice President of Communications & Marketing of the Orthodox Union, the world's largest and most respected kosher certification agency, where he has been serving as Senior Rabbinic Coordinator and New Companies rabbinic coordinator for the past 13 years. He has escorted hundreds of companies around the world including in Turkey, India, Egypt, Argentina and Greece through the complexities of kosher certification.. He is also the Editor in Chief of Behind the Union Symbol, the highly acclaimed OU magazine considered as the finest kosher trade journal. Rabbi Safran is renowned as a charismatic scholar in residence visiting at schools and synagogues around the country, dynamic rabbi, educator, lecturer and author - having served in both rabbinic and educational leadership positions. Rabbi Dr. Safran was educated at Yeshiva University in New York where he received rabbinic ordination and a master's of science degree. In addition to his degrees from Yeshiva University, Rabbi Safran also received a doctorate in Administration. He taught Jewish history and philosophy at Yeshiva University, and led a major Pittsburgh Orthodox congregation and served as principal of highly regarded schools in Pittsburgh, New York and New Jersey. The scion of a distinguished rabbinic family - his late father was Chief Rabbi of Jasi, Romania and later Professor of Jewish Education at Yeshiva University and his grandfather was the rabbinic leader and Jewish legal authority of Romania, the author of major Jewish legal works. Rabbi Safran is the author of several works, including Kos Eliyahu: Insights into the Haggadah and Passover which is now in its second printing. He is married to Klari Safran, internationally renowned designer and manufacturer of Clary's Wigs. Together, they have nine children.