Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa
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Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa

Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa


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About the Book

Opredelenie edinoy marketingovoy strategii i politiki prodazh, raznostoronnie issledovaniya rynka, segmentatsiya dlya razlichnykh gostinichnykh ob"ektov, ob"ektivnaya otsenka konkurentosposobnosti predlagaemogo produkta i urovnya servisa, a takzhe razrabotka meropriyatiy po upravleniyu ikh kachestvom, provedenie kliento-orientirovannykh reklamnykh meropriyatiy - vot lish' nekotorye napravleniya toy ogromnoy raboty, kotoruyu dolzhna provodit' gostinitsa v tselyakh ukrepleniya svoikh pozitsiy na rynke dlya privlecheniya klientov i delovykh partnerov. Otsyuda vytekaet neobkhodimost' razrabotki rekomendatsiy po sovershenstvovaniyu marketingovoy deyatel'nosti gostinichnykh predpriyatiy, chto delaet temu dannogo issledovaniya aktual'noy. Vypusknaya kvalifikatsionnaya rabota sostoit iz vvedeniya, trekh glav, zaklyucheniya, bibliografii, v kolichestve 42 naimenovaniy.


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Product Details
  • ISBN-13: 9783847396819
  • Publisher: Palmarium Academic Publishing
  • Publisher Imprint: Palmarium Academic Publishing
  • Height: 229 mm
  • No of Pages: 80
  • Series Title: Russian
  • Weight: 177 gr
  • ISBN-10: 3847396811
  • Publisher Date: 14 Jul 2012
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm


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Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa
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Sovershenstvovanie Marketingovoy Deyatel'nosti Gostinichnogo Biznesa
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