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The Spark

The Spark


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About the Book

The Spark is based on robust research and the real-life experience of high profile executives. It's a practical guide to building and running a business bursting with passion, creativity and new ideas.
About the Author:

Greg is an author, speaker and leadership consultant who ignites "The Spark" in people and organisations. He (gregorme.org/) works with senior executives to develop business strategies for transformational change, effective communication and teamwork and inspiring, creative leadership and management.

Based on over 20 years working within the digital media and marketing sectors he specialises in helping organisations and teams which need to manage for proactive engagement, creativity and innovation.

Greg connects with clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media through his own consultancy, Kirkbright. He's also an associate programme director at London Business School ranked in the top five global business schools.

Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist where he was part of the management team at ITN's award-winning Channel Five News.


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Product Details
  • ISBN-13: 9781292005287
  • Publisher: FT Press
  • Publisher Imprint: FT Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 436 gr
  • ISBN-10: 1292005289
  • Publisher Date: 26 Jun 2014
  • Binding: Paperback
  • Height: 213 mm
  • No of Pages: 226
  • Series Title: Financial Times
  • Sub Title: How to ignite and lead business creativity
  • Width: 135 mm


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