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Sparkassenwerbefilme Im Nationalsozialismus

Sparkassenwerbefilme Im Nationalsozialismus


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About the Book

Werbung und Propaganda bildeten im Nationalsozialismus ein enges Gefuge. Sparkassenwerbefilme dienten in dieser Zeit zuerst der Mobilisierung von Geldern fur Aufrustung und Krieg. Sie sollten aber auch moralische Botschaften vermitteln und besonders ab 1941 das Sparen als Lebensprinzip etablieren. In einer Mischung aus Glauben und Angst hat die Bevolkerung diesen Appellen entsprochen und damit ihre Spareinlagen dem Vernichtungskrieg geopfert.
Der Autor fachert, ausgehend von Kriegsanleihenfilmen im 1. Weltkrieg und Sparkassenfilmen der Weimarer Republik, ein breites Bild der Sparkassen- und Sparwerbung in der NS-Zeit auf. Im Vordergrund stehen die konkreten Filminhalte uberlieferter Sparkassenwerbefilme, die in zeit-, kultur- und sozialgeschichtliche Kontexte gesetzt werden. Ein wirtschaftshistorischer Teil informiert uber Wirkungsmechanismen und Hintergrunde der Kriegsfinanzierung. Im Anhang erscheinen samtliche uberlieferten Filme des Untersuchungsfeldes mit Angaben zur Archivnutzung."
About the Author: Der Autor: Ralf Forster, 1966 in Potsdam geboren. Fachhochschulstudium zum Leiter sozialkultureller Einrichtungen; Magisterstudium an der Humboldt-Universitat Berlin - Fachrichtung Theaterwissenschaft / Kulturelle Kommunikation. Konzeption und Gestaltung filmhistorischer Programme; seit 1994 Betreuung des Nachlasses von Otto Nagel und Aufbau einer Schmalfilmsammlung."


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Product Details
  • ISBN-13: 9783631350058
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Weight: 750 gr
  • ISBN-10: 3631350058
  • Publisher Date: 01 Jun 1999
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 156
  • Series Title: Europaeische Hochschulschriften / European University Studie
  • Width: 148 mm


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Sparkassenwerbefilme Im Nationalsozialismus
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