Specyfika narodowa i kulturowa zachowań mowy podmiotów sprzedaży
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Specyfika narodowa i kulturowa zachowań mowy podmiotów sprzedaży

Specyfika narodowa i kulturowa zachowań mowy podmiotów sprzedaży


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About the Book

Specyfika narodowa i kulturowa zachowania mowy promotora jest uwarunkowana glównym rodzajem jego dzialalności - mową profesjonalną - oraz specyfiką jego osobowości językowej, gdyż modelowa osobowośc promotora w rosyjskiej sferze handlowej charakteryzuje się przyjaznością, uprzejmością, umiejętnością komunikacji, aktywnością i szczerością. We wspólczesnej promocji rosyjskiej istnieje rozbieżnośc pomiędzy proponowanymi zapożyczonymi standardami zachowań mowy a rzeczywistymi sytuacjami, które powstają w procesie profesjonalnej komunikacji promotorów. W związku z tym, istotne jest, aby w tej sferze tworzyc teksty, biorąc pod uwagę mentalnośc rosyjską, specyfikę konkretnych odbiorców docelowych, zasady funkcjonowania mowy ustnej i potrzeby klientów. Konieczne jest również nauczanie przedmiotów sprzedaży do pracy ze zmiennymi strukturami mowy i tworzenie optymalnych wzorców zachowań mowy. W niniejszym artykule przedstawiamy najskuteczniejsze formuly dla rynku rosyjskiego w zakresie komunikacji w promocji sprzedaży. Kompetentne dysponowanie takimi formulami jest najbardziej optymalnym sposobem na osiągnięcie efektywności profesjonalnej komunikacji.


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Product Details
  • ISBN-13: 9786203189025
  • Publisher: Wydawnictwo Nasza Wiedza
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Weight: 286 gr
  • ISBN-10: 6203189022
  • Publisher Date: 25 Aug 2021
  • Height: 229 mm
  • No of Pages: 156
  • Spine Width: 9 mm
  • Width: 152 mm


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Specyfika narodowa i kulturowa zachowań mowy podmiotów sprzedaży
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Specyfika narodowa i kulturowa zachowań mowy podmiotów sprzedaży
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