This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.
The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behaviour in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data and examples of best practice in innovation.
This is fascinating reading for any student, researcher or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
About the Author: Gabriel Cepeda Carrión is Professor in the management and marketing department at the Universidad de Sevilla, Spain. His main research topics include knowledge management, absorptive capacity, dynamic capabilities and organizational learning and unlearning. He is currently working on several research projects on leadership and soft skills in sports funded by the European Commission and the Spanish Government.
Jerónimo García-Fernández is Associate Professor in sports science in the department of physical education and sport at the University of Seville, Spain. His research focuses on the management of fitness centers, customer loyalty, consumer perception, digital transformation, customer satisfaction, and analysis of professional profiles linked to the sport and fitness sector. In 2016, he was the President of the Ibero-American Congress on Sports Economics that took place in Spain, and in 2020 and 2021, he was President of the International Conference on Technology in Physical Activity and Sport. He also belongs to the board of the Spanish Society of Sports Economy (SEED) and the Andalusian Association of Sports Managers (AGESPORT).
James J. Zhang is Professor of sport management at the University of Georgia, USA. His primary research interests are applied measurement and/or applied studies examining sport consumer behaviour. He has previously been Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, and President of North American Society for Sport Management (NASSM).
