Sports Sponsorship and Brand Development by Martin Beck-Burridge
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Sports Sponsorship and Brand Development

Sports Sponsorship and Brand Development


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About the Book

PART ONE: THE BACKGROUND Introduction Sport, Sponsorship and Marketing PART TWO: THE STORY OF TWO COMPANIES The Problem, Fuji Heavy Industries and Subaru in the 1980's Prodrive and Fuji Heavy Industries: the Development of the Relationship The Sales and Marketing Results Portrait of the Partner Jaguar, Jaguarsport and Le Mans Racing and XJS and Raising Profile with TWR The Marketing Concept The Campaign and Sales and Marketing Results The Billion Dollar Road to Ford and Grand Prix PART THREE: CONCLUSIONS Lessons from the Cases
About the Author: MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan.

JEREMY WALTON has written twenty-eight books and is a freelance motoring journalist. He won the 1998 and 2000 American IAMC international awards for his work published in the USA.


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Product Details
  • ISBN-13: 9781349425242
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: Softcover reprint of the original 1st ed. 2001
  • Language: English
  • Returnable: Y
  • Spine Width: 12 mm
  • Weight: 317 gr
  • ISBN-10: 1349425249
  • Publisher Date: 01 Jan 2001
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 196
  • Series Title: English
  • Sub Title: The Subaru and Jaguar Stories
  • Width: 140 mm


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