Stadtmarketing Book by Tino Koch - Bookswagon
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Stadtmarketing

Stadtmarketing


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About the Book

Inhaltlich unveränderte Neuauflage. Städte sind wie Unternehmen - sie stehen in großer Konkurrenz zueinander. Der Kampf um die Zufriedenheit der Bürger, Arbeitsplätze, Touristen, Ansehen und einen akzeptablen Haushalt hat längst begon-nen. Der Druck auf die Verantwortlichen steigt kontinuierlich, und nur sie können die Stadt für die Zukunft wappnen. Marketing ist ihre Lösung. In Unternehmen findet es bereits über viele Jahre erfolgreich Anwendung. Eine Übertragung auf kommunaler Ebene ist daher eine logische Konsequenz. Es reicht nicht, nur Teilbereiche einer Stadt und deren Optimierung zu durchleuchten. Wichtig ist die Betrachtung des Ganzen. Tino Koch gelingt es, strukturiert und praxisnah alle Bereiche einer Stadt mit dem erfolgreichen Marketing der Privatwirtschaft zu verbinden. Auf dieser Grundlage erarbeitet der Autor einen umfassenden Stadtmarketing-pro-zess, der sich individuell an die Besonderheiten einer Stadt anpassen lässt. Verständlich und in kompakter Form wird vermittelt, wie vorhan-dene Ressourcen optimal genutzt und effizient eingesetzt werden können. Konkrete Beispiele und einfache Lösungsvorschläge zeigen dem Leser auf, wie sich eine Stadt erfolgreich vermarkten lässt. Dieses Buch richtet sich an Entscheidungsträger des Stadtmanage-ments, der Raumplanung, des kommunalen Marketings sowie an Wirt-schafts-wissenschaftler und Geographen.


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Product Details
  • ISBN-13: 9783639446661
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639446666
  • Publisher Date: 24 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 254 gr


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