Stakeholderanalyse am Praxisbeispiel der FC Bayern München AG
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Stakeholderanalyse am Praxisbeispiel der FC Bayern München AG

Stakeholderanalyse am Praxisbeispiel der FC Bayern München AG


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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.3, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Die Stakeholderanalyse hat sich in den letzten Jahren zu einem wichtigen Instrument der Unternehmensführung entwickelt. Unternehmen haben dadurch die Möglichkeit, in einer intensiven Auseinandersetzung mit den Stakeholdern, ihre Meinungen in den Entscheidungsprozess zu integrieren, aber auch Hindernisse rechtzeitig zu erkennen und entsprechend reagieren zu können. Das Konzept der Stakeholderanalyse dient als Unterstützung im Prozess der Unternehmensentscheidungen, sodass alle Beteiligten in geeignetem Maße zufriedengestellt werden. In der vorliegenden Arbeit wird am Beispiel der FC Bayern München AG die Analyse erklärt und danach konkret durchgeführt. Dieses Unternehmen ist im Sportsektor tätig, welcher sich in den letzten Jahrzehnten auf nationaler und internationaler Ebene in einem Wandel von dem nur sportlichen Interesse hin zu einem erfolgsorientierten Wirtschaftsmarkt entwickelt hat. Somit sind die einzelnen Prozesse extrem komplex geworden und die Unternehmensführung sieht sich immer größeren Herausforderungen gegenüber. Zu Beginn dieser Arbeit werden die Begriffe "Stakeholder" und das "Stakeholderkonzept" definiert und die theoretischen Grundlagen aufgezeigt. Anschließend werden die konkreten Maßnahmen hierfür beschrieben. Auf der Grundlage der theoretischen Analyse wird eine Stakeholderanalyse am Praxisbeispiel der FC Bayern München AG durchgeführt. Der erste Schritt beinhaltet die Vorstellung des Unternehmens selbst und interne sowie externe Stakeholder werden identifiziert. Im Anschluss werden Beiträge und Ansprüche der Stakeholder analysiert und deren Einfluss und Einstellungen gegenüber der FC Bayern München AG bewertet. Im letzten Abschnitt wird eine Kraftfeldanalyse und die daraus resultierende Maßnahmenplanung vorgenommen. Abschließend wird die Bedeutung der Stakeholderanalyse in ein


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Product Details
  • ISBN-13: 9783346434685
  • Publisher: Bod Third Party Titles
  • ISBN-10: 3346434680
  • Publisher Date: 13 May 2021


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