Stammkunden Profitabel Managen by Wolf Lasko - Bookswagon
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Stammkunden Profitabel Managen

Stammkunden Profitabel Managen


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About the Book

Stammkunden sind für die meisten Unternehmen ein wichtiges Kapital, doch viele lassen sich hier sichere Gewinnchancen entgehen. "Stammkunden profitabel managen zeigt anschaulich und praxisnah, wie Sie dieses Potenzial besser ausschöpfen und Ihren Umsatz erheblich steigern können - ohne die Kosten nennenswert zu erhöhen. Eine wesentliche Rolle spielt hierbei die Erfolgsplattform. Dieses einfache Schema verschafft Ihnen auf einen Blick Klarheit über die Situation jedes Stammkunden. Ziele und Maßnahmen, aber auch qualitative Merkmale wie Bonität und Reklamationen werden hier schnell erfasst. So wissen Sie zuverlässig, welches Potenzial Sie noch entwickeln können. Darüber hinaus erhalten Sie vielfältige Anregungen zur Kontaktpflege und zum Ausbau Ihrer Geschäftsbeziehungen. Ein Klassiker mit Witz und Überzeugungskraft - jetzt in der 5. Auflage!


About the Author:

Dr. Wolf W. Lasko, Dipl. Ing. Dipl. Kfm., war zunächst als Werbeberater und Sales Consultant tätig, bevor er sich als Kreativ- und später als Managementberater selbstständig machte. Seit 1987 ist er Geschäftsführer und Gründer der Winner/s Edge Resulting-Gesellschaft für Strategie, Vertrieb und Innovation mbH. Seine Arbeitsschwerpunkte sind Change Resulting, Geschäftsprozess-Optimierung, Führungssparring und Sales-Steuerung. Er ist Autor von insgesamt 22 Büchern, elf davon sind zum Teil in mehreren Auflagen bei Springer Gabler erschienen.


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Product Details
  • ISBN-13: 9783834943569
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 257
  • Series Title: German
  • Sub Title: Strategien Zur Kundenbindung Und Umsatzsteigerung
  • Width: 170 mm
  • ISBN-10: 3834943568
  • Publisher Date: 14 Sep 2012
  • Edition: 0005-5., Durchges. A
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 494 gr


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