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The Standout Business Plan

The Standout Business Plan


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International Edition


About the Book

The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.

At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business's bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business's genesis...its potential backers.

Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.

In The Standout Business Plan, Tracy and Evans reveal how to:

  • Include the vital information backers need, while leaving out extraneous fillers that gets in the way
  • Address key factors such as market demand, competition, and strategy
  • Spell out the essence of your business proposition
  • Outline resources and financial forecasts
  • Assess risk from the backer's perspective
  • Evaluate and improve the plan to ensure its success

Your business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.


About the Author: VAUGHAN EVANS is a highly experienced consultant specializing in strategy and business planning for corporate clients and strategic due diligence for private equity. BRIAN TRACY is the Chairman and CEO of Brian Tracy International and one of the top business speakers and authorities in the world today.


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Product Details
  • ISBN-13: 9780814434116
  • Publisher: Amacom
  • Publisher Imprint: Amacom
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 652 gr
  • ISBN-10: 0814434118
  • Publisher Date: 22 May 2014
  • Binding: Paperback
  • Height: 239 mm
  • No of Pages: 272
  • Series Title: English
  • Sub Title: Make It Irresistible - and Get the Funds You Need for Your Startup or Growing Business
  • Width: 187 mm


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