Starke Broschüren Die besten Ideen für Text und Konzept by Dr Doris Doppler
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Starke Broschüren Die besten Ideen für Text und Konzept

Starke Broschüren Die besten Ideen für Text und Konzept


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About the Book

+++ JETZT IN 2. AUFLAGE (2014) +++

Wie erstellen Sie eine überzeugende Broschüre? Worauf müssen Sie beim Texten achten? Wie machen Sie aus Lesern zahlende Kunden?

Die Antworten darauf finden Sie in diesem praxisorientierten Leitfaden - mit vielen bewährten Tipps rund um Text und Konzeption. Ein kompakter Ratgeber für Marketer, Unternehmer und Agenturen.

Sie erfahren unter anderem

- worauf es beim Broschüren-Marketing ankommt
- wie Sie werbewirksam texten
- wie Ihnen die Leser vertrauen
- wie Sie Ihre Broschüre aufbauen
- wie Sie Ihre Produkte über den Nutzen verkaufen
- warum Überschriften so wichtig sind
- wie Sie das Cover gestalten.

Ihr Nutzen:

- Sie verfassen eine Broschüre, die verkauft, statt zu langweilen.
- Sie sparen sich das Geld für einen Profi-Texter.
- Sie gewinnen neue Kunden und erhöhen Ihren Umsatz.

Das besondere Plus: Viele Experten-Tipps können Sie auch auf andere Werbemittel übertragen, etwa die Nutzenargumentation oder das Texten von Überschriften. So profitieren Sie gleich mehrfach von diesem eBook.

Was Leser sagen:

"... Die eBooks von Doris Doppler sind praxisorientierte Leitfäden mit Tipps und Tricks für den Texteralltag, schnörkellos ..." - script, Berufsverband der Schweizer Texterinnen und Texter

"... Punkt für Punkt werden alle relevanten Dos und Don'ts erläutert ... Nutzenfaktor: hoch ..." - Michael Leithinger, freier Texter und Journalist

"... ich finde das eBook vor allem für Jungunternehmer und Existenzgründer sehr empfehlenswert ..." - Martin Grünstäudl, gruendungswissen.at

Die Autorin:

Dr. Doris Doppler arbeitet seit über zehn Jahren als freie Werbetexterin, Wirtschaftsjournalistin und Fachautorin in Innsbruck. Die promovierte Betriebswirtin schreibt für Unternehmen, Agenturen und Redaktionen im gesamten deutschsprachigen Raum und veröffentlicht seit 2010 praxisorientierte eBooks zu den Themen Werbetext, Marketing und Bloggen.
About the Author: Dr. Doris Doppler arbeitet seit über zehn Jahren als freie Werbetexterin, Wirtschaftsjournalistin und Fachautorin in Innsbruck. Die promovierte Betriebswirtin schreibt für Unternehmen, Agenturen und Redaktionen im gesamten deutschsprachigen Raum und veröffentlicht seit 2010 praxisorientierte eBooks zu den Themen Werbetext, Marketing und Bloggen.


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Product Details
  • ISBN-13: 9781479304288
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 132
  • Series Title: German
  • Weight: 236 gr
  • ISBN-10: 147930428X
  • Publisher Date: 14 Sep 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm


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