Starke Flyer. So gelingen Text und Konzept by Dr Doris Doppler
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Starke Flyer. So gelingen Text und Konzept

Starke Flyer. So gelingen Text und Konzept


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About the Book

+++ JETZT IN 2. AUFLAGE (2014) +++

Sie planen einen Flyer? Wissen aber nicht so recht, wie Sie ihn aufbauen sollen? Oder worauf es beim Texten ankommt?

Die Antworten darauf finden Sie in diesem Praxisleitfaden - mit vielen Tipps rund um Text und Konzeption von Flyern und Foldern. Ein kompakter Ratgeber für Freiberufler, Unternehmen und Agenturen.

Sie erfahren unter anderem

- wozu sich Flyer eignen
- wie Sie den Flyer aufbauen
- wie Sie werbewirksam texten
- wie Sie über den Nutzen verkaufen
- wie Ihnen die Leser vertrauen
- wie Sie die Zielgruppe zum Handeln bringen
- wie Sie den Flyer verteilen

Das Buch enthält viele Beispiele; mit praktischen Checklisten können Sie Text, Aufbau und Argumentation rasch überprüfen. So gelingen Ihnen professionelle Flyer und Folder, die Ihr Image stärken und neue Kunden bringen.

Was Leser sagen:

"... Die eBooks von Doris Doppler sind praxisorientierte Leitfäden mit Tipps und Tricks für den Texteralltag, schnörkellos ..." - script, Berufsverband der Schweizer Texterinnen und Texter

Die Autorin:

Dr. Doris Doppler arbeitet seit über zehn Jahren als freie Werbetexterin, Wirtschaftsjournalistin und Fachautorin in Innsbruck. Die promovierte Betriebswirtin schreibt für Unternehmen, Agenturen und Redaktionen im gesamten deutschsprachigen Raum und veröffentlicht seit 2010 praxisorientierte eBooks zu den Themen Werbetext, Marketing und Bloggen.

About the Author: Dr. Doris Doppler arbeitet seit über zehn Jahren als freie Werbetexterin, Wirtschaftsjournalistin und Fachautorin in Innsbruck. Die promovierte Betriebswirtin schreibt für Unternehmen, Agenturen und Redaktionen im gesamten deutschsprachigen Raum und veröffentlicht seit 2010 praxisorientierte eBooks zu den Themen Werbetext, Marketing und Bloggen.


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Product Details
  • ISBN-13: 9781479267347
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 94
  • Series Title: German
  • Weight: 186 gr
  • ISBN-10: 1479267341
  • Publisher Date: 09 Sep 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm


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