Start You Up Book by Steve Jones - Bookswagon UAE
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Start You Up

Start You Up


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About the Book

Turn yourself up to eleven with Steve Jones s unique take on personal branding.
Steve Jones, music industry insider and author of "Brand Like a Rock Star," once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand.
The book is comprised of five sections that outline the Five Ps of Personal Branding --the building blocks for a personal brand:
Positioning--discovering the reader s unique story
Presentation--laying a framework for communicating personal brands
Passion--how to turn a love into a life s work
Purpose--crafting a personal brand to make the most impact
Profits--generating a profit, emotionally or fiscally, through personal branding
No matter what stage a career is in, success today in any field requires a rock star personal brand. "Start You Up" will set readers on the path to the goals they ve always had--and ones they didn t know were attainable.

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About the Author: Steve Jones has worked in the music industry in the US, Canada, and the Caribbean for nearly 30 years, giving him a front row seat to the rise - and sometimes fall - of rock & roll's greatest names. From ABBA to Zeppelin, Steve has seen and heard it all, and puts that experience to use to help grow your business in his books "Brand Like A Rock Star" and "Start You Up."
Based in Halifax, Canada, Steve is a popular blogger and in-demand speaker on the topics of music, branding, and marketing.


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Product Details
  • ISBN-13: 9781626340695
  • Publisher: Greenleaf Book Group Press
  • Publisher Imprint: Greenleaf Book Group Press
  • Depth: 25
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 349 gr
  • ISBN-10: 1626340692
  • Publisher Date: 20 May 2014
  • Binding: Paperback
  • Height: 207 mm
  • No of Pages: 336
  • Series Title: English
  • Sub Title: Rock Star Secrets to Unleash Your Personal Brand & Set Your Career on Fire
  • Width: 130 mm


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