Statistics For Business And Marketing Research by Bhattacharjee Dibyojyoti
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Statistics For Business And Marketing Research

Statistics For Business And Marketing Research


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About the Book

This book is primarily intended for BBA, MBA, and MCom students for their courses in Business Statistics/Statistics for Management. Students of BSc (Statistics) will also find this book useful as a ready source of reference. It discusses the fundamental concepts with illustrative examples and applications to various business problems.

The book covers all the essential topics of statistics such as frequency distribution and graphical representation, measures of central tendency and dispersion, moments, skewness and kurtosis, probability theory, random variables, probability distributions, correlation and regression.

KEY FEATURES :

Provides sound theoretical knowledge underlying different statistical techniques.

Explains topics with practical examples to help students understand the relevance of the subject in solving business problems.

Presents the relevant proofs of theorems and formulae to establish how such rules came into existence.

Gives an extended list of worked-out problems to enable students to understand how the statistical techniques can be applied to business related issues.

Lists a host of unsolved problems at the end of each chapter to help students test their understanding of the subject.About the AuthorDIBYOJYOTI BHATTACHARJEE, Ph.D., is Reader in the Department of Business Administration, Assam University. Earlier he served at Ramlal Anand College, New Delhi, Central Statistical Organization, New Delhi, G.C. College, Silchar, and the Department of Statistics, Gauhati University. Besides, he has authored twelve other books and published several research papers.|KISHORE K. DAS, Ph.D., is Reader in the Department of Statistics, Gauhati University. Earlier he served in the Institute of Advanced Study in Science & Technology, Guwahati and the Department of Mathematical Sciences, Tezpur University, Assam. He has published more than forty research papers in reputed national and international journals. He has authored five other books. He has also been the Managing Editor of the Journal of Empirical Research in Social Science and Editor of Contributions to Applied and Mathematical Statistics.


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Product Details
  • ISBN-13: 9788120340763
  • ISBN-10: 8120340760


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