Storytelling im UX-Design: Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten
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Storytelling im UX-Design: Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten

Storytelling im UX-Design: Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten


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About the Book

Angesichts der Vielfalt der heutigen Gerate, Schnittstellen und Kanale haben Sie immer weniger Kontrolle daruber, wie Nutzer*innen Ihre sorgfaltig konzipierten Produkte erleben. Trotzdem ist es fur Sie sehr wichtig zu verstehen, an welchen Punkten der User Journey Ihre Kunden sich befinden, damit Sie die passenden Inhalte und interaktiven Elemente zur richtigen Zeit und auf dem richtigen Gerat bereitstellen konnen. Mit diesem praktischen Leitfaden lernen Sie, welchen positiven Einfluss Storytelling auf Ihr Produktdesign haben kann und wie es Ihnen dabei hilft, die UX Ihrer Produkte entscheidend zu verbessern. Anna Dahlstrom zeigt Ihnen anhand zahlreicher spannender Beispiele, wie Sie Storytelling einsetzen und bewahrte Prinzipien aus Film und Literatur wie Heldenreise und Storyboards anwenden, um großartige Produkterfahrungen zu erzeugen. - Erfahren Sie, wie die Anatomie einer guten Geschichte Ihr Produktdesign maßgeblich verbessern kann.- Entdecken Sie, wie sich traditionelle Prinzipien, Werkzeuge und Techniken des Storytellings auf wichtige Faktoren des Produktdesigns auswirken.- Lernen Sie, wie Sie mit zielgerichtetem Storytelling die richtige Geschichte erzahlen und Menschen zum Handeln motivieren.- Nutzen Sie die Regeln des Storytellings, um Ihre Produkte vorzustellen, zu prasentieren und zu verkaufen.


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Product Details
  • ISBN-13: 9783960091714
  • Publisher: Dpunkt.Verlag GmbH
  • Binding: Paperback
  • Language: German
  • Width: 645.999 mm
  • ISBN-10: 3960091710
  • Publisher Date: 9/2/2021
  • Height: 221 mm
  • Weight: 24 gr


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Storytelling im UX-Design: Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten
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