Stratégies commerciales pour éviter la fuite des clients chez BBVA Bank
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Stratégies commerciales pour éviter la fuite des clients chez BBVA Bank

Stratégies commerciales pour éviter la fuite des clients chez BBVA Bank


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About the Book

La "fuite" est un terme utilisé dans les institutions bancaires pour déterminer à quel moment un client est susceptible de retirer ses produits ou a finalement retiré ses services de l'institution financière. Des études montrent qu'une personne sur cinq est susceptible de retirer ses services, ce qui entraîne des pertes financières pour la banque, car il est plus coûteux d'acquérir de nouveaux clients que de conserver ceux qui sont déjà liés à l'institution financière. La banque BBVA de la succursale d'Ocaña n'est pas étrangère à cette situation, c'est pourquoi il est si important de créer des stratégies qui nous permettent de suivre les clients en fonction de leurs besoins spécifiques. Nous contribuons ainsi à la fidélisation de la clientèle, en passant d'un monoproduit à un polyproduit. En outre, nous atténuons la fuite des clients en faisant connaître les avantages de l'épargne (CDT, fonds d'investissement, comptes de mon projet, etc.), du crédit (épargne, consommation, cartes de crédit, crédit renouvelable, hypothèque, etc.) et des portails virtuels (BBVA Mobile, BBVA Wallet et BBVA Net) que les clients peuvent acquérir en déposant directement leur salaire auprès de l'entité.


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Product Details
  • ISBN-13: 9786207061167
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6207061160
  • Publisher Date: 18 Jan 2024
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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Stratégies commerciales pour éviter la fuite des clients chez BBVA Bank
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