Stratégies de promotion publicitaire
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Stratégies de promotion publicitaire

Stratégies de promotion publicitaire


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International Edition


About the Book

La collection présente les travaux de jeunes chercheurs - étudiants de l'Institut de journalisme de l'Université d'État du Belarus - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, dont l'attention se porte sur divers aspects de la publicité et de la promotion médiatique des marques des principaux exportateurs bélarussiens et ukrainiens sur les marchés de la Communauté des États indépendants, de l'Union européenne et de l'Asie. La pertinence de ce sujet s'explique par le fait qu'aujourd'hui, parallèlement à la diversification des relations commerciales et économiques, à l'optimisation de la législation dans le domaine du soutien aux exportations, à la stimulation des exportateurs de biens et de services pour élargir la gamme de produits et les types de services, à l'amélioration des approches pour travailler avec les petites et moyennes entreprises sur les questions d'exportation, à la création de conditions pour stimuler les exportations de haute technologie, le même Belarus se fixe pour tâche de promouvoir la culture de l'exportation sous la forme d'une consolidation dans les médias de masse. Cette étude décrit comment cette tâche peut être résolue lors du développement des marchés étrangers en utilisant les possibilités de la publicité et des médias.


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Product Details
  • ISBN-13: 9786207243471
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 186 gr
  • ISBN-10: 6207243471
  • Publisher Date: 12 Mar 2024
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm


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