Strategia di marketing per manager
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Strategia di marketing per manager

Strategia di marketing per manager


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About the Book

STRATEGIA DI MARKETING PER MANAGER Come fanno i marketer a eccellere in un mercato turbolento? Il successo è possibile quando applicano la Strategia di marketing per manager. Questo libro vi mostrerà come fare lo stesso nella vostra organizzazione. Sebbene la maggior parte dei manager non sia consapevole del fatto che una strategia chiara e articolata può fare miracoli, il successo nel mercato odierno dipende dall'averla azzeccata al primo colpo, progettando la giusta strategia per un'operazione commerciale. Questo libro ci ricorda che una strategia può fare miracoli e portare a risultati di prim'ordine per un'organizzazione. Si tratta quindi di una lettura obbligata per i manager in attività e per gli studenti, sia a livello post-universitario sia a livello universitario, che desiderano gestire efficacemente le proprie organizzazioni e approfondire le proprie competenze nel campo del marketing. Il successo nel marketing non avviene nel vuoto, ma quando i manager riescono a fare le cose. Per questo motivo, Margaret Oloko mostra come i manager e gli studenti possono superare le dinamiche del mercato in continua evoluzione che oggi è caratterizzato dalla globalizzazione e dai cambiamenti tecnologici. La magia sta quindi nel progettare una strategia appropriata che si adatti a ogni situazione di mercato.


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Product Details
  • ISBN-13: 9786206893035
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 399 gr
  • ISBN-10: 6206893030
  • Publisher Date: 29 Nov 2023
  • Height: 229 mm
  • No of Pages: 232
  • Spine Width: 13 mm
  • Width: 152 mm


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