Strategic Management Communication for Leaders is based upon an alternative theoretical foundation
grounded in theory but with connections to communication in the world of business. The
text is unique in the business communication discipline in that it shows students how various
business courses are related and highlights strategic communication as a practice that is applicable
to all business situations regardless of the discipline, department, or organizational level at which it
takes place. Unlike many other business communication texts, it also looks at communication not
only as the practice of individuals but also has an organizational concern.
Other unique aspects of Strategic Management Communication for Leaders include its spotlight
on strategy formulation while making a clear distinction between strategic and tactical
elements of communication. Because strategic issues are more difficult to understand and internalize
as such, they are treated in an indepth manner before providing the discussion of tactics as
they apply to differing contexts and channels of communication. Internalizing the strategic considerations
will enable readers to logically make appropriate tactical choices without having to set
them all to memory.
Another novel aspect of Strategic Business Communication for Leaders is its focus on leadership,
both at the theoretical and practical level. That is, the text integrates discussions of leadership
theory and practice aimed at meeting the needs and the abilities of its key audiences--advanced
undergraduate and graduate students and the organizations that will employ them. Opportunities
for leadership communication practice is provided through the inclusion of two types of case
studies in each chapter. The opening case study is intended to look at communication practices at
the individual level, while closing cases look at communication from the organizational level. This
ability to work at both the micro and macro level of communication within an organization is a
necessity for effective leaders and managers.
With all of these unique elements combined, the result is this textbook, which provides comprehensive
coverage of the critical elements of business, management, and corporate communications
in a compact, highly readable format.