Strategic Management Book by Prasad Kesho - Bookswagon
Strategic Management

Strategic Management


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About the Book

The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses.
The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability.
Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices.

NEW TO THE SECOND EDITION
Beginning with an overview of strategic management, the text analyzes important topics such as
• Environmental macro- and micro-factors of the organization, which underline success of an enterprise
• What develops sustainable competitive advantage in organizations
• Eight implementation techniques which are helpful in successful implementation of strategies
• Evaluation of strategy and GE-McKinsey matrix on measurement of organizational success
• Role and traits of strategic leadership for successful implementation of strategy in face of uncertain, turbulent and complex global market
• Learning from the case study on Mobil company

About the Author

KESHO PRASAD is former Additional General Manager, Head HRD/OD Centre, BHEL (Haridwar Unit). He has been a visiting Professor of HR/OD in reputed B-schools/institutions in Delhi and NCR. Having a rich experience in HR/HRD/OD, he has worked in reputed industrial organizations. He received Postgraduate Diploma in Personnel Management from the London School of Economics and Political Science, and Postgraduate Diploma in Business Administration from Leeds College of Commerce, Leeds, UK. He has authored five management-related books out which three are published by PHI Learning.



Table of Contents:
Preface • Preface to the First Edition
Acknowledgements
Part 1           Basics of Strategic Management
Chapter 1    Introduction to Strategic Management
Chapter 2    Perspectives on Strategy Formulation
Chapter 3    Strategic Planning
Chapter 4    Significance of Context
Chapter 5    Significance of Content
Part 2           Process of Strategy Management
Chapter 6    Strategic Analysis
Chapter 7    Resources as the Basis of Strategy
Chapter 8    Strategy Formulation
Chapter 9    Strategic Thinking
Chapter 10  Evaluating the Choice
Part 3           Implementing Strategy
Chapter 11 Implementation of Strategy
Chapter 12 Strategic Leadership
Chapter 13  Assessment of Organizational Performance
Chapter 14  Differential Enterprise Performance
Part 4          Organizational responses to changing environment
Chapter 15  Strategic Responses to Changing Environment
Chapter 16  Functional Strategies
Chapter 17  Use of Balanced Scorecard in Strategic Management
Chapter 18  Constructing Strategy Map
Chapter 19  The Mobil Story: A Case Study
Bibliography/References • Name Index • Subject Index


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Product Details
  • ISBN-13: 9788120351288
  • Publisher: Prentice-Hall of India Pvt.Ltd
  • Binding: Paperback
  • Height: 241 mm
  • No of Pages: 580
  • Spine Width: mm
  • Width: 160 mm
  • ISBN-10: 8120351282
  • Publisher Date: 30 Oct 2015
  • Edition: 2
  • Language: English
  • Returnable: Y
  • Weight: 777 gr


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